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References

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1 John Senaldi story: Interview by How to Win Client Business research team, 2020.

2 The 7 Steps of the Client's Buying Decision Journey: Tom McMakin and Doug Fletcher. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services. John Wiley & Sons, 2018.

3 Walt Shill Story: Interview by How Clients Buy research team, 2017.

How to Win Client Business When You Don't Know Where to Start

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