Читать книгу THE MAGIC OF PERSUASION - Dr. Azim Ostowar Ghafuri - Страница 5
CONTENTS
ОглавлениеINTRODUCTION PAGE
PART ONE
DEFINITIONS, DESCRIPTIONS AND APPLICATIONS OF PERSUASION SPHERES
CHAPTER 1 PERSUASION
Examples of Persuasions Effect and Non-Effect
The Satisfaction of Needs
The Information and Environment
Influencing Behavior of other Persons
Definition of Persuasion
Principles of Persuasion
Persuasion Techniques
Requirements for Successful Persuasion
CHAPTER 2 ADVERTISING
Debate in Advertising
Criticisms of Advertising
Defences of Advertising
Definition of Advertising
Kinds of Advertisings
Advertising Organisations (Departments/Agencies)
Advertising Agency
The structure of Advertising Agencies
Advertising Research
Different Advertising Media
Television Advertisings
Radio Advertisings
Direct Mail
CHAPTER 3 PROPAGANDA
Propaganda and its Concept
Definition of Propaganda
The types of Propaganda
Counter-Propaganda
Vehicles of Propaganda
CHAPTER 4 PUBLIC RELATIONS (PR)
The Corporation as a Social Institution
Public Relations Evolution
Basic Objectives of Public Relations Department
Publicity
Radio
Television
Types of Visual Communication Media
PART TWO
SIMILARITIES AND DIFFERENCES OF PERSUASION SPHERES
CHAPTER 5 PUBLIC RELATIONS IN ADVERTISING
SIMILARITY AND DIFFERENCES
Where Advertising and Public Relation meet together
The effect of Advertising on Public Relations
Differences
CHAPTER 6 ADVERTISING AND PROPAGANDA
Non-commercial Advertising
Commercial Propaganda
CHAPTER 7 MARKETING AND ADVERTISING
Market Segmentation
Sales Promotion and Supplementary Media
Marketing Plan
CHAPTER 8 PROPAGANDA AND EDUCATION
Religious Education (Propaganda)
Secular – Domestic Education (Propaganda)
Significance of educational Propaganda for International Relations
Distinction Education and Propaganda
PART THREE
CHAPTER 9 Conclusions
CHAPTER10 Supplement
Characteristic Features of Practitioners in Persuasion Spheres
Desirable Characteristics for Persuasion Practitioners
Education for Persuasion Activists
