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CHAPTER 4

IT ALL STARTS HERE

To rise to where you really are takes…


It is in the courageous rising-time moments that you see who you really are. But, you must also see where you really are.

It doesn’t matter if you are a seasoned financial expert or you just opened your first checking account, you always, always, always need to know where you really are financially.

Sounds simple enough. What’s so difficult about determining where you are financially?

The (Brutal, Honest) Truth Shall Set You Free!

Imagine this (which for most of us women is probably not much of a stretch). You want a new dress for a special charity gala you are attending. You try on several dresses in your size. Most of them are a little snug. “They must be sizing them smaller nowadays,” you say to yourself. Then you slip on a dress that you don’t really love but, lo and behold, it fits perfectly. Do you really like the dress? Not so much. But you buy it anyway. Why? Because it tricks you into believing that maybe, just maybe, you really haven’t gained any weight and you really are still the same size. You can proudly state that yes, indeed, you still are “a size X.” Has your weight increased? Not according to that dress size. Has your body shape changed? Apparently not. You are still a size X.

What has this scenario got to do with your financial situation? People do the same thing when it comes to facing up to how much money comes in and goes out every month. People pretend they just woke up one morning and, clear out of the blue, half of their annual salary is racked up in credit-card debt for clothes, vacations, and household items. “How did that happen?” we innocently ask. It happened because you did it. I have no problem with credit cards. I love my American Express, Visa, and MasterCard. The problem is spending a lot of money on things that do nothing to improve your financial situation.

The first key to financial success is taking a good hard, truthful look at where you are now. Once you know your starting point (“You Are Here”), you can plan a strategy on how to move forward.

Lie to Me, Please

The subprime disaster that began in 2007 is a good example of people lying to themselves about their finances. This happened in many countries, but it was rampant in the United States. Subprime means “less than great.” Lenders want “prime” borrowers, people with track records of paying their loans back. Borrowers are labeled “subprime” when they have a poor history of repayments. What happened in the financial world was that government policies made it easier for lenders to lower their standards and allow people with poor credit to borrow money to buy a home. This created a real estate bubble which benefited lenders in the short term. What kind of benefit? They could collect more in fees and commissions. They offered mortgage loans which required little-to-no money as a down payment and very low interest rates… initially. The financial institutions made a lot of money for themselves.

And what did our subprime borrowers exclaim? “Yippee! I can finally afford to buy a house!” Although it sounded too good to be true, thousands of people climbed on board. They didn’t seem to question the fact that, even though their financial situation remained the same and they had been unable to qualify for a home loan before, now they were miraculously qualified. They didn’t question it because they were happier with the lie than the truth. They simply closed their eyes to the fact that somewhere down the road, they would eventually have to pay. And pay they did. Had they asked the questions, they would have discovered that, in the fine print of their loan documents, it said that, at some point down the road, the low interest rate would disappear and be replaced by a much higher interest rate. Because so many of these borrowers did nothing to improve their financial situation, they were later faced with higher mortgage payments they could not afford. Many paid the piper and lost their homes to foreclosure, bankruptcy, and financial ruin. As my stockbroker friend tells his clients and me, “If it’s too good to be true, then it is. Walk away.”

Even today, in the midst of this global financial fiasco, people simply want to believe that everything will be all right. The government will fix it. Somebody will come to their rescue. They live in hope and do nothing differently related to their own financial situation.

When it comes to money, many people are lazy. It’s not that they are not working hard. Many people today are working two or three jobs. It’s that they are too lazy to learn something new. (Obviously you are not one of them because you are taking action and learning what you need to do for you.)

To Stay Balanced, Keep Moving

In October 2010, Robert and I and four friends sailed a new 58-foot Beneteau sailboat from Los Angeles, California, to Honolulu, Hawaii. The opportunity appeared and, even though I had almost zero sailing experience, I figured this was a once-in-a-lifetime opportunity. Count me in.

The boat was delivered to Los Angeles from France and all the necessary work to get the boat voyage-ready was done in Marina del Rey, California. Robert and I arrived in Los Angeles five days before we set sail, buying provisions, working with the team, and supporting the final preparations. I was anxious to set sail for Honolulu.

You have to understand, I have never been so far out on a boat that I could not see land. I wasn’t sure how I would respond or what to expect. One thing was glaringly apparent once we were out of port and under full sail—you were not, even for one second, standing still… ever! Depending on the winds and the waves, the boat was either on a slant to the left (port) or a slant to the right (starboard), and sometimes it was a back-and-forth motion. I was always grabbing onto something to keep my balance. Making coffee in the morning was a monumental feat. We lost the French press to a swell the first day. Thank God I brought my stainless steel coffee pot and filters along. No one would want to be with me for 14 days in confined quarters without coffee.

Everything I take for granted on land was now a task to be mastered at sea—washing my face, clearing dishes off the table, carrying a glass of wine up five steps—all took extreme concentration and balance. There was one night where the weather had turned, and the rain was coming down pretty hard, so we were all eating dinner below in the main cabin. Four of us were seated around the table. JM was sitting on the steps with his plate in his lap, and Chad was carrying his dinner to the table. Just then a large swell hit the boat and Chad, looking as if the scene were choreographed, lightly stepped, stepped, stepped carefully not to lose his balance and fell into the couch on the opposite side of the cabin, holding his plate full of food balanced over his head. He didn’t spill a drop. We all applauded his dexterity. In the middle of the applause as I was standing up, a much larger swell hit the boat, sending me and JM flying across the cabin. No applause here. Only spilled food and several bruises.

I was always on guard because the boat, the foundation I was standing on and my only physical safety, could shift at any time. I could never be complacent or assume that things would remain calm. I was never standing still, always moving to keep my balance.

Nothing Happens Until Something Moves

Women seem to be constantly looking for balance in their lives. While many think balance is a stillness, a calmness, I think balance takes constant movement. If you’re standing still, then there is no movement. When an unexpected event occurs, you’re thrown off your feet. You’re thrown off balance. So one of the keys to dealing with whatever comes at you is to always keep moving. As Albert Einstein said, “Nothing happens until something moves.”

Your financial statements are never standing still. They are constantly changing.

To know where you are today is a snapshot in time. But you have to take that initial picture. It is the foundation for your voyage, for where you want to go. To have a strong foundation requires:

• Knowing what makes up the foundation you have

• Getting rid of whatever makes the foundation weaker

• Building and adding what will make your foundation stronger

If you build your house out of sticks and straw, like in the fairy tale, your foundation will be weak and the house will eventually collapse.

That is why, no matter where you are on your own journey, you need to do a complete financial assessment of where you are today. I review my income, expenses, and cash flow twice a month. Yet I easily can, and sometimes do, lose track of where I am today when it comes to my investments, assets, and accessible sources of money. If I’m not prepared for a great opportunity when it appears, I will miss it.

What Do You Need to Know?

The question to ask yourself is this:

If an investment opportunity that I want appears today, do I know what I have and don’t have available financially, and do I know what funds I need in order to own this investment?

There are two parts to this question:

1. Know what you have

What funds do you have available to put towards this investment?

2. Know what you don’t have and still need

Just because you may not have the money doesn’t mean you can’t still do the deal. It may be a matter of knowing how much money you need to raise in order to make the deal happen.

What Is Your Financial Truth?

It’s so easy to lie to ourselves about what we really spend on eating out, on clothes, or vacations. And it’s easy to pretend our investments are making money, or at least breaking even. It can be uncomfortable to face the facts and learn that you’re actually spending more every month than you’re making, or that the money you placed in that mutual fund, which the “experts” told you would make 10 percent, actually lost 20 percent last year.

Jamie got a surprise when she took a closer look at her finances.

One day my husband and I were having a conversation about our future and planning for retirement. We have no savings, no investments, we don’t own any properties, and we live paycheck to paycheck. We are both very naive when it comes to finances and have absolutely no knowledge about investing or creating financial security.

We were expecting to receive our tax return soon so we talked about opening an individual retirement account (IRA). We knew absolutely nothing about this except that people opened these to save money for retirement. We went to our bank to open an IRA. They were more than happy to assist us. We sat down with the regular bank teller and went through the steps with little to no explanation of what this process means and what really happens with our money. I was a little concerned that someone in the financial advising area did not come out and speak with us to make sure we fully understood what we were doing. They were quick to take our $500 and have us sign papers. Even so, after the process, we walked out of the bank thinking we had made the right decision and that our financial future was going to be great.

A year later, I was working on my financial statement with a mentor and we discussed the IRA. I pulled out our statement and showed her that we had made 41 cents last year. She responded, “You know that is a return on your money of about zero. Silver went up 31 cents in the past 24 hours, and 75% in the last year.”

What an eye opener! I thought the 41 cents was what it was supposed to be. I thought I was doing well! My husband and I are now getting ourselves educated through, books, seminars, and mentors. We play the CASHFLOW 101 game often with our entire family. We are determined to be financially free together.

Not only do you have to know where you are financially, but you also need to understand what “where you are” means in this financial world. Jamie thought that where she was, earning a 41-cent annual return on $500, was a good investment. As you will learn in this book, there are investments that any woman can participate in that will earn much greater returns… as long as you know what you’re doing.

Some Steps to Take

• Tell yourself the truth about any and all income that comes into your household.

• Be brutally honest about your expenses. What exactly do you spend every month? This is not a matter of your numbers looking good (although we women do like looking good). It’s a matter of knowing where you are—period.

Important: If you enjoy eating out every night, then financial freedom for you had better include eating out every night. Financial independence means having the money to live the life you want, not just having enough to survive. Financial independence is not living below your means. I would rather expand my means and have my money work hard for me so that I can create the financial life I want for myself and my family. Being honest about your expenses now is important, because this sets you up to have the financial future you desire.

• What investments do you own? Do you have stocks, bonds, mutual funds, retirement plans, real estate (other than your home), business investments, gold, or silver? What do you have that is making you money without you working for it? What price did you pay for the investments? What is happening with that investment today? It’s not uncommon to not want to open that investment-fund statement when you’re guessing it may be worth a lot less than you put into it. Look at every statement. That one action alone can be a valuable eye-opener.

If, for whatever reason, you don’t know what you have or what it’s doing, FIND OUT.

Warning: If you have not been handling your finances and have put them in the hands of your husband, a family member, or a financial manager, this could cause some tension, especially if this is the first time you are asking about them.

Why? Two reasons:

1. The person handling your money may not want you know what your financial situation is.

2. The person handling your money may feel threatened that you are questioning his or her ability to manage your money.

My suggestion: Simply be up-front, and tell the truth. It’s your financial life, and you have a right to it. If the resistance is strong and continues, then chances are someone is hiding something from you. All the more reason to find out the facts.

What outstanding debt do you have? What do you owe money on today, such as your house, car, credit cards, student loans, and loans to individuals (no matter how far back they go)? Any money you borrowed and need to repay should be included here.

If you have never done this before, stick with it until it’s complete. If you’ve compiled your financial snapshot before, then please update it. If you are fully up to date, congratulations. Please teach and support a woman who needs your guidance.

Note: In the References and Resources section in the back of this book, there is a sample financial statement. You may use that as a template for your finances.

Keep Your Numbers on a Tight Leash

Finding out exactly where you are today financially is like a breath of fresh air. It’s a relief. Don’t invalidate yourself or beat yourself up if your finances are not where you want them to be. So what? It’s where you are. It is what it is. Now that you know what it is, you can deal with it. Until that time, you were only wishing and praying. Every time I review my numbers, I learn something new, and I’ve been doing this for just about 25 years.

Remember that your numbers are dynamic. They are always changing. They are never static. As long as your numbers keep moving, you need to keep moving to direct them where you want them to go. If you let a puppy run free, he runs in all directions and you don’t know where he’ll end up. But if you’re guiding him on a leash, then you both end up where you want to be.

It's Rising Time!

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