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Epidemics Are Adaptive: They Flourish Against Resistance and Surprise

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No one wants epidemics to pop up, let alone spread, and yet … they do! Epidemics face layers of obstacle and resistance—formal structures, money, organized social programs, and finally, our own immune systems, which are designed to recognize them, hunt them down, kill them, and keep a record for the next time. Epidemics are not confined to a single plan; they're constantly changing their playbook. If they don't, they are no longer an epidemic—they're a past epidemic, and likely a small one. Leaders constantly encounter resistance. Epidemics must thrive on the situation at hand. If that situation changes, they rapidly shift, or they cease to exist.

Epidemics have to be agile and opportunistic. With so many things out to stop them, they adapt relentlessly and frequently or die quickly. Our lives as leaders may not appear to be quite so harsh, but our world demands adaptation and agility as a continuous capacity.

Epidemic Leadership

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