Читать книгу Introducing Anthropology - Laura Pountney - Страница 127

A good example of the way people’s ideas about body shape are socially conditioned comes from anthropological research on the Matsigenka people from a remote area of south-eastern Peru (Yu and Shepard 1998). People here were not bombarded with images and ideas about conventionally attractive female body shapes. Yu and Shepard showed pictures of females with different body shapes to male members from this culture. The Matsigenka men favoured more rounded female bodies, arguing that slim-waisted females looked skinny and pale and were perhaps recovering from a bout of diarrhoea. The researchers then tested the perception of men who used to live in the same area but had since moved to towns, where advertising and media was more common. These men favoured the slimmer female forms.