Читать книгу Defensive Strategy – Apple's Overlooked Key to Success - Sharam Sadeghi - Страница 4
ОглавлениеTable of Contents
1. Defensive Strategy – Introduction...
2. Defensive Strategy – The Apple Way of (i)Defense..
2.1 A Company in Transformation: From Apple Computer, Inc. to Apple Inc.
2.2 Let The Music Play – Apple’s “Digital Hub Strategy”.
2.3 iDefend – How Apple Succeeds to Defend its Position Successfully.
2.3.1 Create a vertical product line that meets different customer needs!
2.3.2 Play a price orchestra along the product line to lock out competition!
2.3.3 Welcome to Troy: Create an ecosystem that works seamlessly!
2.3.4 Know what is best for your customer, make them want it and keep them!
2.3.5 Eat up resources your competitor might need and weaken their ability to maneuver!
2.3.6 Revolutionize your Supply Chain Management to increase efficiency & flexibility!
2.3.7 Create direct access to your customers via own retail stores!
2.3.8 Build up a patent wall & use your intellectual property as defensive assets!
2.3.9 Strengthen your financials to strengthen your fortress!
2.3.10 Create a fluid, agile organization and be mystical about it!
2.4 (i)Defend – The Apple Conclusion.
3. Defensive Strategy – The Theories Behind the Concept..
3.1 What Is Defensive Strategy & Why Does It Matter?.
3.2 Why Companies Fail to Defend?.
3.3 Which Defensive Strategy Should a Company Consider?.
3.4 How to Defend Effectively?.
4. Defensive Strategy – Summary..
Table of Figures
Figure 1: Apple’s Revenue Split Traditional Sales vs. post-PC Device Sales (2002-2011)
Figure 2: Worldwide Revenue Development of the Music Industry (2001-2011)
Figure 3: Worldwide Shipment of Portable Media Players (2005-2012)
Figure 4: Apple’s Advertising-to-Net Sales Ratio (2002-2011)
Figure 5: Apple’s Unit Sales by Category (2002-2011)
Figure 6: DRAMeXchange: Supply/Demand Sufficiency Ratio.
Figure 7: Quarterly Profit Margin Development Apple vs. Foxconn.
Figure 8: Apple Retail’s Net Sales Development (2003-2011)
Figure 9: Choosing the Right Defensive Strategy (by John H. Roberts)
Figure 10: Value and Vulnerability (by John H. Roberts)
