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Stephen Diorio
Revenue Operations
Читать книгу Revenue Operations - Stephen Diorio, Chris K. Hummel - Страница 1
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Страница 1
Table of Contents
List of Illustrations
Guide
Pages
Страница 6
Страница 7
Acknowledgments
Introduction
Marketing: Increasing Ambiguity
Sales: Rising Complexity
Service: Progressive Emergence
About Our Research
The Bottom Line
Страница 15
CHAPTER 1 Take Control of the Revenue Cycle Introducing Revenue Operations, a New Way to Create Sustainable, Scalable Growth
How Is Revenue Operations a System for Growth?
The Financial Link Between Firm Value and Growth
Real-World Problems Cross Organizational Boundaries
The Role of Insight in Value Creation
Intangible Assets as the Foundation for Growth
The Challenges of Growth in the Twenty-First Century: Customers, Disruptions, and Fragmentation
The Challenge of Managing 4D Selling Systems How Digitally Enabled, Data-Driven, Dynamic, and Geographically Dispersed Revenue Teams Are Changing the Way We Manage Selling Systems
Twentieth-Century Tools Are Obsolete
The Role of Leadership
CHAPTER 2 Create Value and Impact from Revenue Operations
How Revenue Operations Creates Value
Eight Ways Revenue Operations Creates Financial Value
The Change Management Hurdle
Страница 30
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