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According to the USPTO, a trademark is “a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.” A service mark is a similar legal grant that identifies and distinguishes the source of a service rather than goods. The term trademark is commonly used to refer to both trademarks and service marks. Think of the brand name Coca-Cola as a popular trademark; the word Coca-Cola distinguishes that specific brand from Pepsi or any other brand of cola/soda/pop. In addition to 35 U.S.C., trademarks are protected under the Trademark Law Treaty Implementation Act (U.S. Public Law 105-330). Unlike patents, a trademark does not expire after a set period of time. Instead, trademark rights last as long as the mark is used in commerce, which can be as long as forever.