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CONTENTS

Notes on Contributors

Exploring Evaluative, Emotive and Persuasive Strategies in Discourse: Introductory Remarks

Antonio García-Gómez & Mercedes Díez-Prados

PART 1 A CROSS-LINGUISTIC APPROACH

1 Comparing Engagement in Non-fictional Texts: An English-Spanish Contrastive Study of Argumentative and Expository Texts from a Parallel Corpus

Marta Carretero

2 With Two Colours: Multimodal Persuasion in Socio-political Posters

Silvia Molina-Plaza

3 Sentimiento atlético: Persuasion and Emotion at Play

María José García-Vizcaíno

4 When It Takes Two to Scare One: Managing Fear Appeals in Triadic Dialogues in Health Care Settings

Bruno Echauri Galván

PART 2 A FUNCTIONAL AND SOCIO-COGNITIVE APPROACH

5 Delving into the Psychotic Mind of Norma(n) Bates: Evaluation and the Authorial Voice in Narrative Fiction

Joaquín Primo-Pacheco

6 Romantic Homosexual Male Construction of Identity in Love Song Lyrics

Ionut Alecsandru

7 Linguistic Choices in Persuasive Discourse: Preliminary Analysis of Self-reference, Positive Polarity and Sentence Construction

Rosa Muñoz Luna

8 Digital Storytelling and the Art of the Emotional Appeal: the Case of Despite My Fears

Isabel Alonso-Belmonte