Читать книгу Intelligent Connectivity - Abdulrahman Yarali - Страница 20

The presence of digital transformation has prompted key decision‐makers in the IT industry to establish partnerships that are meant to develop solutions to various problems in businesses. While looking for solutions for various issues in the business world, alliances among the vendors are essential since it could help them establish the ideal solutions for different problems they encounter (Norton, Littmann, and Prabhu 2019). The majority of businesses seek partnerships from different vendors since they can easily increase enterprise organizations' performance. In the recent past, organizations have been forced to accelerate their digital innovations to integrate their vendor partnerships and effect an ideal transformation. Strategic partnerships enhance customer relations with the organization. Simultaneously, the executives mainly identify the opportunities for growth where they can define various joint ventures and alliances that are meant to propel them to success. In various business entities, leaders assert that 27% of their technology strategies and roadmaps are mainly driven by external events such as competition, changes in the market, and requests from their customers (Norton, Littmann, and Prabhu 2019).

Establishing alliances and partnerships is a key factor since it helps their customers despite competitive situations. Some of the partnerships established in the past include Citrix and Microsoft, and another instance is where Google and Salesforce launched partnerships (Deloitte 2015). These partnerships aim to enable the organizations to provide comprehensive solutions to various business and IT‐related challenges to the customers. The main attributes of these strategic partnerships include enhancing customer services and response time, a better understanding of business goals and objectives, support services after selling, the long‐term viability of the organizations, enhancing knowledge in the product portfolio, and creating an ideal insight and growing expertise in the technology (Afshar 2019). The presence of alliances and partnerships has been part of human life for many decades. Therefore, it is crucial to establish a strategic partnership in the business world since it could help an organization become innovative and create some of the best solutions.

There has been a tremendous growth of partnerships. They are driven by the benefits of sharing risks and pooling resources, technology convergence, and deconstruction of the industry where knowledge is diffused. Once these partnerships have been established, the partners can acquire new capabilities in their line of business. Thus, it is a win–win situation for both entities. These partnerships should pursue innovativeness; in this case, none of the partners should innovate alone. They should work together as a team and come up with solutions together. The partners involved should understand that none of them has a lock on user preferences since all consumers are moving targets (Deloitte 2015). Partnerships are meant to establish superior knowledge capital and an environment where there is a robust exchange of information to build long‐lasting solutions. As partners, organizations should provide a great experience to their customers and not value the exchange. They should also strike the ideal balance between scale and customization in the areas of their operations (Afshar 2019). Another essential strategy is that the involved organizations should treat these partnerships to achieve the intended outcomes.