Читать книгу The Checklist Book: Twitter Edition - A.J. Hammond Lapre - Страница 3

The Checklist Book: Twitter has one goal: To help business owners effectively use Twitter.

By “effectively” we mean more than just increasing visibility (quantity doesn’t always mean quality); we want to help give your company a valuable voice in the Twitterverse.

The effective use of Twitter can help grow your brand and company equity. This guide will provide basic but essential information on how to utilize this social media tool as a public relations device and as a means to communicate to key external stakeholders.