Читать книгу The Digital Frontier - Ajay Sohoni - Страница 2
ОглавлениеTable of Contents
1 COVER
5 WHY I WROTE THIS BOOK AND WHY YOU SHOULD READ IT
7 CHAPTER 1: SETTING THE CONTEXT Let There Be Value Creation The Technology That Powers It The Key Consumer Trends of The Next Decade Stepping Back Before Diving In Notes
8 CHAPTER 2: HOW COMPANIES REACH CONSUMERS Future of Out‐of‐Home Media Future of TV Advertising A New Kind of Personal Device A New Way of Building Ad Creatives Notes
9 CHAPTER 3: HOW COMPANIES ENGAGE WITH CONSUMERS Harnessing Your Consumer Base The Future of Loyalty Programs Providing Additional Value Through Digital Products Engaging Through the Intangibles Notes
10 CHAPTER 4: HOW CONSUMERS TRANSACT The Future of at Home e‐Commerce The Future of On‐the‐Go Commerce The Future of Browse Purchases The Future of Consultation Note
11 CHAPTER 5: HOW COMPANIES CREATE PRODUCTS AND BRANDS The Future of Consumer Research Future of Personalization Continued Relevance of Brands The Future Localized Franchise Notes
12 CHAPTER 6: HOW COMPANIES MANUFACTURE AND DISTRIBUTE PRODUCTS The Factory of the Future Future Logistics Digitization of the Route to Market The Circular Economy of the Future Notes
13 CHAPTER 7: HOW COMPANIES WORK TOGETHER The Future of Finance The Future of Employment The Future of Leadership The Future of Government Notes
14 CHAPTER 8: MAKING THE TRANSFORMATION HAPPEN Achtung! Sports analogy coming The 33 Framework – Nine Steps to Build and Execute a Digital Transformation EPIC 1 – IMAGINE Your Digital Future EPIC 2 – BUILD Your Transformation Unit EPIC 3 – OPERATE the Digital Transformation
15 EPILOGUE
16 INDEX
List of Illustrations
1 Chapter 1FIGURE 1.1 What is digital transformation?FIGURE 1.2 Top ten technology and consumer trendsFIGURE 1.3 The six digital frontiers
2 Chapter 2FIGURE 2.1 The digital OOH marketplaceFIGURE 2.2 Value exchange for TV adsFIGURE 2.3 Cluster of personal devicesFIGURE 2.4 New creative value chain
3 Chapter 3FIGURE 3.1 First, second‐ and third‐party consumer dataFIGURE 3.2 Benefits of a loyalty consortiumFIGURE 3.3 Providing value along the consumer journeyFIGURE 3.4 The intangibles exchange
4 Chapter 4FIGURE 4.1 Disaggregation of e‐commerce servicesFIGURE 4.2 The neighborhood vending wallFIGURE 4.3 The future shopping calendar
5 Chapter 5FIGURE 5.1 From partial to complete insightFIGURE 5.2 Full personalization for consumersFIGURE 5.3 Changing reasons for brands to existFIGURE 5.4 Localization of propositions
6 Chapter 6FIGURE 6.1 Industry 4.0 in the factoryFIGURE 6.2 Unmanned supply chainFIGURE 6.3 Modernization of traditional tradeFIGURE 6.4 Progressive reduction of plastic waste
7 Chapter 7FIGURE 7.1 The changing role of the CFOFIGURE 7.2 Benefits of Agile in actionFIGURE 7.3 A new type of organization
8 Chapter 8FIGURE 8.1 The 33 model of digital transformationFIGURE 8.2 Imagine your digital futureFIGURE 8.3 Build your transformation unitFIGURE 8.4 Operate your digital transformation
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