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Rule #2. Invest money in what all the people need!

Something about housing business

Try the Finnish technology housing market – this is also a good and competitive segment of business. Choose for yourself what is best suits for you.

But the apartment is still better to rent out, and not “throw” them – not to sell them in order to get rid of them as quickly as possible. But if you feel that you suffer losses – then quickly sell any property you have now. But this happens infrequently.

And you are unlikely to touch. Now everyone needs a house, a home – a place to stay and to live. This is one of your best and fast way out.

Something about office renting business

Another option for real estate – renting offices. But choose the busiest centers in the city. It must be the MOST industrial, or MOST economic, or MOST fashionable PLACE in YOUR CITY.

Never rent offices somewhere on the outskirts, in the village, in the backwoods. Always hand over offices in the city center to the “arena”. Rent the places where most people crowd. Where there are a lot of people – where there is more food, shops, boutiques. People love to eat and dress. Play on it. Use not the people themselves, but the people’s needs and the people’s status of self-importance.

Let it be the natural needs of people: food and drinks, fastfood cafeteria, cafeteria on the wheels, pizza – everything that is connected with food and drinks. Or the people’s self-importance – shoes, clothes, books, disks, dvd, blue-rays, MODERN GADGETS, and, of course, any sort of information – with some cool, beautiful and glorious ACCESSORIES that touches the people’s sense of self-importance.

Something about profitable places of business

Have your offices for rent or your points of sale where there are ALWAYS GREAT NUMBERS OF PEOPLE – whole clusters, huge masses. These people need something there in the centre of the city.

They are looking for it there. It doesn’t matter what exactly they are looking for. There is always a percentage of the probability that people will drop in exactly to you!

Offer people the average price for their product or service – neither small nor very large. Offer always the average market price. You can give a good discount. Especially for regular customers!

Your advantageous places: shopping and entertainment centers, BIG MALLS, sales offices and business centers, universities and other educational institution areas, cinemas, sport-grounds, crowded parks and squares – in general, any place where there are always a lot of people – A VERY GREAT NUMBER OF PEOPLE.

This is your goldmine! Because this great number of people is your potential customers and clients. This is your potential SOURCES of PROFIT AND BIG MONEY!

In general, place your business points where there are SO MANY PEOPLE – especially those who are ALWAYS able to pay you money for your goods and services.

Choose only solvent customers. You need them – the customers WITH MONEY, with their ability to PAY you MONEY.

You do not need just curious customers. Those people who came to have fun for free are not your target audience. Your target audience are those who are able to pay you money. Those who have money. So fix your main attention on them – on customers with money.

Something about car selling business

I do not advise you to spend your money on cars, I don’t mean anything. But as a good friend of yours, I really do not advise you to invest your money in car selling business. Not at all. At least, not all of your money.

You can spend money on cars. But reasonably only!. Luxury does not mean you get profit from it! Spend money only on those cars that are now needed by the majority of people. These are those cars that are now in great demand. But do not pick yourself a whole auto fleet.

Demand for cars is changing very quickly – faster than housing, or offices. But do not spend money on expensive cars. Let the cars look expensive and cost less. Look for such cars and such offers on the auto market. But sell them more expensively.

Something about your business reputation

In general, any things, any items of trade, any of YOUR SOURCES (real estate, homes, offices, locations, cars) – create a good reputation in advance. Create them a magnificent and believable legend. Make your consumers believe this legend blindly. To do this, agree with the consumer. Imagine yourself in the place of your consumer.

Ask yourself questions – what do I need myself as a consumer of such a product or service?

All this will help you navigate in live communication with your consumer. It is a look at some situation from the point of view of your client and consumer (BUYER) – that will help you sell the person a cheap or even not very popular product much more expensive than it actually is.

But for this, do not impose your opinion: clearly “I like it very much”! And do not say that your client has become better at once, as he purchased your product.

Always say that your client and your product have found each other by themselves.

Say something like that: “As if this product is especially for you! I have a couple more buyers for this product. And they asked me to hold it. But if you urgently need it – then for such a nice person as you are – I am ready to do a good favor! I will hold it for you. And when you need it – it will be waiting for you!”.

Do you understand? Read carefully again what is written there: it is not you, who buy a product, but the product itself will be waiting for you.

This is a very good psychological trick. This is the refusal of your duty to make a person buy goods, it is your refusal to get rid of the goods quickly. This intention to offer a person is not a product, but only information about the product. Information that such a product is for the individuality of your customer or client. And the product is at the consumer disposal, and not vice versa – when the consumer is at the disposal of the product.

These touching and grabbing are for the notorious self-worth and sense of self-importance of your customer.

Yes, it is as old as the world. But it always works perfectly. And don’t you dare to use this old rule – play on the sense of self-worth and self-importance of your customer, if you really need some profits. But don’t do the client any harm. Do the client a favor at the same time. Smile and nod. Do not turn on the cunning evil troll. Turn on the smiling and pure angel!

And there is another good psychological method. This method works magically indeed.

People love to be told something like this: “Take your time. Think well. And don’t hurry up to buy it. The product is always here, in stock, and it will not go away anywhere. If you want, I will hold it for you!”

Well, do you understand? People love when you give them the freedom of choice and try to save their strength, their energy, save their time and their money. It is a good favor and useful profit for people. People appreciate it more than anything else. Save other people’s resources and you automatically multiply your own benefits.

If this technique works in general psychology, in all aspects of human affairs and relationships, then this technique works equally in the trade relations – when you need to sell something to someone.