Читать книгу Side Hustles For Dummies - Alan R. Simon - Страница 46

Maybe you began with a relatively simple “Hey, this side-hustle stuff sounds pretty good!” But I made you run the gauntlet through one decision point after another. Trust me, though: By taking the time to methodically evaluate all the key decisions and factors covered in this chapter, you’ll be in much better shape when it comes to a side hustle that’s a good match for your interests and expertise.

Cindy and Miguel both began with “bartending” as the theme of their respective side hustles. Now, after stepping through the decision points:

 Cindy is going to do weekend bartending and will advertise her services on several local marketplace websites. She doesn’t need to make any significant investments, and she can reliably figure on about $1,000 in extra income each month from four or five gigs at the most.

 Miguel is going to take a chance on ad-supported and affiliate marketing videos that he’ll post on YouTube and TikTok. He doesn’t need to make too much of an investment beyond a new webcam and a few backdrops for the spare bedroom that he’ll turn into a home video studio. He needs to study up on social-media advertising and different ways to draw attention to his videos. But Miguel is perfectly aware that he could be doing all this for little or no money if his videos don’t go viral.

Sometimes you may pass through one of the decision points covered in this chapter without a clear-cut “do this, don’t do that” answer. Breanna is definitely going to start her boutique. Even though she has a decent amount of savings available for her side hustle, does she really want to put a ton of money into buying inventory and turning her house into a warehouse and distribution center? Or should she do drop shipping instead?

Breanna’s problem is that the products that she really, really likes are only available through traditional wholesalers with minimum order quantities, and aren’t available from a drop shipper. What to do, what to do….

Breanna decides on a compromise solution. She’ll initially set up her store with a mix of drop-shipped products and a few of the nicer buy-and-stock ones. If her store catches on and her inventory actually does sell, she can shift more toward buying inventory that she’ll pack and ship herself. If, however, her boutique side hustle turns out to be a flop, she won’t be stuck with a ton of inventory that she’ll then have to unload.

As you filter your side-hustle options, you may find yourself left with a package of several that you want to try together, such as:

 Paid video courses that you publish on Udemy or Skillshare along with other videos that you post to YouTube from which you’ll hopefully make money through advertising

 Blogging about the same subjects for which you did videos

 Registering with a speakers’ bureau to try to land conference presentations and maybe keynote addresses, also about the same subjects from your videos and your blog

At this point, you’re almost done with finalizing what you should do for your side hustle. You have one final step, and it’s a big one: making sure that your side hustle is a good match for your personality (see Chapter 3).