Читать книгу Becoming a Data Head - Alex J. Gutman - Страница 16

It's a problem for everyone involved. Businesses endlessly pursue products that will do their thinking for them. Managers hire analytics professionals who really aren't. Data scientists are hired to work in companies that aren't ready for them. Executives are forced to listen to technobabble and pretend to understand. Projects stall. Money is wasted.

Meanwhile, the Data Science Industrial Complex is churning out new concepts faster than our ability to define and articulate the opportunities (and problems) they create. Blink, and you'll miss one. When your authors started working together, Big Data was all the rage. As time went on, data science became the hot new topic. Since then, machine learning, deep learning, and artificial intelligence have become the next focus.

To the curious and critical thinkers among us, something doesn't sit well. Are the problems really new? Or are these new definitions just rebranding old problems?

The answer, of course, is yes to both.

But the bigger question we hope you're asking yourself is, How can I think and speak critically about data?

Let us show you how.

By reading this book, you'll learn the tools, terms, and thinking necessary to navigate the Data Science Industrial Complex. You'll understand data and its challenges at a deeper level. You'll be able to think critically about the data and results you come across, and you'll be able to speak intelligently about all things data.

In short, you'll become a Data Head.