Читать книгу Become Instagram Famous - Alexander Metelev - Страница 6

Setting up a new account and adding content

When starting your Instagram business account, the easiest and fastest step is creating a new profile. To do that, you will need to use an official iOS, Android or Windows Phone application. Instagram is an app-based social network and it is inadvisable to buy a preset Instagram account as such accounts tend to get blocked soon. It is crucial to set up a new account only via official app.

The essential part of every Instagram profile is bio section. This is the information which users see upon visiting your page. For every business account the bio must be very thorough and informative.

First, you need to create a username for your profile – it is better to use the name of a brand which you represent, and if you do not represent any brands, think of something captive and recognizable. Try not to use symbols in your username i.e. periods, commas or underscores. Limit your options to a short name that will either indicate your business name or the direction of your enterprise.

Second, choose your avatar carefully. You will probably have to develop a unique logo for your profile. Do not use images from the Internet as they may contain small details and artifacts which worsen the image quality when viewing the page on a computer or phone. One way is to contact a logo designer to develop a logo for your business, in that case the cost varies from 2000 to 4000 rubles ($35-$70). The other way is creating your own logo using Photoshop.

Third, think of a good full name for your profile. This is the first thing other users will see when you follow them. It is better to not duplicate the information from your username in your full name, avoid repeating same words several times. Determine the most precise wording that can describe your business: this is what you put in your account’s full name.

Finally, write a thoughtful and informative description of your profile in Bio field. Here you explain what your business is about. This includes: your field of work (goods and services which you provide to your clients), your address (where you can meet your clients in person for further arrangements), your contacts (your mobile number in international format and company-representative e-mail addresses; this information is useful for when a company does not have a street address; avoid using emotes or Emoji when specifying mobile numbers as they may not be visible for users with outdated gadgets) and finally your company’s website (should be short and memorable and shouldn’t transfer to any third-party resources). If your enterprise does not have a website, connect your business or personal profiles in other social networks i.e. VK or Facebook via “Linked Accounts” section. Use Emoji and emotes in your bio if you wish but do not overuse them. A good idea would be to format your bio in another messenger to have a better look at it and only then put it in your Instagram profile.

The content of your profile

At this point, Instagram is already oversaturated with business accounts where almost every business entity has its own profile. Even small businesses have their own Instagram accounts, especially those in DIY and beauty industries. But good account promotion is not the sole ingredient to success. The key to prosperity for a business account on Instagram now is the quality of its content – that is your photos and videos.

Your photos and videos is what will make your business profile unique and distinguishable from others. Lots of things can be captured and published on your profile – the product that you sell, user reviews and even your clients themselves. Nowadays, there is no need for hiring a photographer to make good content: you can create outstanding photography with good cameras on modern smartphones. Pay attention to your lighting and framing – with those elements in mind your content surely will be of highest quality.

For each customer there must be a personal connection to your product, which is why you always have to use models to show what you sell. Make sure your model is presented on photos in full body shot. It is better to not use photos taken from third-parties especially without their consent as you may get reported and your account will be suspended for violating Terms of Use.

Do not forget about publishing glimpses of your behind-the-scenes as well. Showing your workplace from the inside, posting photos of your clients and how you interact with them and creating a couple of production videos will keep your followers engaged and as a result will attract them to your product. It is as interesting for your customers to see you from the inside as it is to see you from the outside.

You can reach to your customers and ask them to share their experience with your product. If they publish a photo of them with your product on their profiles, you can repost it to your business account. That way you can attract new customers and spread the word about your venture.

There are three time periods when it is generally better to publish your new content:

First is a period from 7 to 10 AM. People wake up and get on their Instagram to see what is new. Good time to post some photos of your product and tell people about it.

Second period lasts from 12 PM to 2 PM. This is generally a “break-time’ for those who work and study which results in high activity on Instagram. Now it is the time to post some of your behind-the-scenes material or customer reviews – posting about your product is not as needed, people are not too keen to go shopping on their lunch break.

Finally, a third period lasts from 9 PM to 12 AM. People come from work, get their housework done and leisurely browse Instagram afterwards. This could a good moment to share another photo or video about your product.

Before you get started

Signing up to Instagram is not too hard. What is harder is maintaining your page and keep it safe. Here are some security steps that will help your profile to stay safe and not get blocked.

Firstly, make sure you used a working e-mail address and can confirm it after completing the signing up process. You ought to do it as soon as you finished your registration.

Secondly, verify your account with your phone number. Go to “Options – “Two-Factor Authentication’, tap “Require Security Code’ and enter your mobile phone number. Shortly afterwards you will receive a security code by SMS which you will need to enter and tap “Next’.

Finally, connect your Facebook account to your Instagram profile. You can do it in “Linked Accounts’ section in “Settings’. After that you will be able to use your Facebook login and password to log in to your Instagram account. These steps will help you when you promote your profile and here is why: every account’s activity is being monitored by Instagram. If your activity is too high, the account may be considered as spam account and as a result will be suspended. By connecting your e-mail, mobile phone and Facebook profile you will make sure to protect your account from being blocked and can carry on with posting.

Social influence

The social influence can be explained with this obvious on first sight but in reality quite effective idea which is “you have more followers the more followers you have’. It works like this: a large amount of followers, likes and comments attracts more attention from other users which, in return, generates more followers, likes and comments.

Same idea applies to business accounts; having a good amount of quality content, satisfied customers and positive feedback on your account will draw more users and potential clients to your product. Obviously, potential customers trust popular and trendy ventures more than small business pages with modest amount of followers and mild activity.

This is why at an early stage it is not bad to utilize various means to help you grow, such as using Instagram bots for followers. Sure it is not much of a fair way of promotion but soon you will be able to replace them with real followers. Additionally, you may buy Instagram likes at a ratio of 200 likes per 1000 bot followers. Finally, a lot of services these days can provide you with user reviews and comments from real people. With all these things considered, your social proof will grow and you will gain more and more trust from real users.

Setting up your business promotion

One way to spread the word about your business on Instagram is via Instalex service. Instalex provides means to optimize your business account promotion on the basis of full confidentiality. Instead of giving your login and password to third parties you log in through encrypted webpage with SSL protocol built into it. Another feature that distinguishes Instalex from other Instagram promotion services is that it is a cloud-based system. You will be able to operate online through browser instead of installing additional software. Before you start working with Instalex take a minute to setup the preferences to improve your experience.

Instalex allows to help and enhance your promotion process. One way to do that is setting up Instalex to interact exclusively with accounts that are part of your target audience. To find such accounts, this service offers several major filters:

– Photo age filter;

– Geolocation filter;

– Hashtag filter;

– Gender filter

and 70 more additional filters.

Service also includes various supplemental filters with which you can control the pace of your promotion, find target audience of your business competitors, create databases of your user base via Target Hunter and Cerebro. Each filter comes along with interactive tips which illustrate the features and peculiarities of working with more specific filters.

In addition, in order to facilitate the users experience, Instalex offers a myriad of instructions in both text- and video format. You can find those materials on Instalex website or Instalex YouTube page. You can contact tech support through your personal profile page: tech support works 24/7 and will help you with your questions in no time. You can contact tech support by typing your questions in chat which is located in the bottom right corner of your profile.

Starting your business promotion

Before you start your promotion it is good to add any content to your business profile. An already established profile supplied with content will attract people better. It is better to have around 40 to 50 posts already published before you begin.

First of all, you need to complete a registration process at Instalex official website. Each new user has three trial days to get acquainted with the website functions: that includes trying out the site services, from free options to fee-for-service. Each user will be able to purchase the full version of promotion package after the trial ends. A monthly cost for a single account promotion is 799 rubles ($14), each user can promote an unlimited amount of profiles. Each additional account and service feature is paid separately.

The service works 24/7. It is possible to setup the activity period for your promotion. Instalex can work automatically and is able to produce on average 600 likes, 100 comments and provide 500 bot followers in one day (24 hours). As a result, Instalex interacts with more than 1000 accounts per day; add Direct bulk messaging and it provides even more additional followers to that number.

A preset limit for each Instagram profile on how many people it can follow is 7500. Instalex monitors your business account and how many profiles it has followed at each period. When the amount of followed accounts almost reaches 7500, Instalex automatically starts unfollowing those users who either did not follow your account back or did not visit the page at all. The conversion ratio which compares the amount of followers to the overall activity on the account is also important – for business account a good percentage indicative of successful profile promotion is from 5% to 7.5%.

Working with the clients

When working with your customers one thing is important to keep in mind: they will not wait long until you respond and answer all their questions. Answer any private messages or comments from your potential clients as soon as possible. Merely several hours without any answer and your client will turn to your competitor. Your clients are not here to know the specifics of your product or to be a qualified expert in your business specialty. Answer all their questions accurately and in calm manner, even if they are obvious to you. You have to respect and cherish your customers, even if they end up not buying anything they must feel like they are your favorite customers. Use Direct to ask for a mobile number to stay in touch or discuss the business in another messenger as Direct is not exactly suit for prolonged discussions: it has character limit and does not always notify you about new messages.

Your number one task in communicating with people is to convert them from your follower to your client. Speak clearly and stay professional, answer all the questions and be eloquent when they are indecisive as to whether they need to buy something or not. Do not be too persuasive, however: nobody likes intrusiveness and aggression. Keep the dialogue balanced, do not prolong it or cut short, do not put too much pressure on your customer and make them become interested in your product.

Your first sales

Before you start selling, remember the golden rule: “you have more followers the more followers you have’. Your business’s large following makes it more appealing to other Instagram users. The amount of followers is the amount of the product you initially will be able to sell.

Work on your sales script. Think of the way the dialogue should go for you to end up with a client. Having a prepared welcome message and a set of answers for most frequent questions will help you save time instead of spending it on typing out your message. Do not cut ties with your customers after the deal is finished: message them about your brand new product, give them bonuses for purchase, get them involved in giveaways, all in all, make them come to you again. All these thing will help you build loyal and fruitful relationships with your clients.

Advertisement through public pages and paid endorsement

Another effective method of promotion is buying ads on other profiles, which makes your account much more exposed when it is presented on various places. When ordering ads on another Instagram page pay attention to the comments people leave under the posts. If they are related to that post and written in your target language you may consider contacting this page for further cooperation.

First of all, you need to find an appropriate advertising account to publish your ads on. There are numerous Instagram promotion platforms which can offer you a list of specific advertising profiles to order an ad. Prepare and send a welcome letter to a profile of you choose that will contain your offer to conclude the ad contract. Specify the cost of arrangement (in case it is not listed already) and the time it will be published (best time for publishing is in the evening when there is a considerable activity among users of the platform overall). Send an ad itself and the ad text for description to the profile representative. Payment for cooperation is usually carried out in before publishing as a prepayment and should be specified for each case. Afterwards the profile will publish your advertisement.

Ordering ads from bloggers and other social media influencers usually does not differ from ordering elsewhere. One thing to point out is that it is usually much costlier – from 3 to 5 times more expensive compared to ordering from advertising accounts. The coverage from blogger pages, however, is substantially higher than from advertising pages, therefore your ad will reach more people.

Finally, a relatively new way of advertising on Instagram is official advertising by Instagram itself. Your ads will be published by the platform in other users’ feed. It is vastly more expensive to order your ads that way, for the most part only large companies can afford it. According to statistics, mass following remains not only the most effective way of promotion on Instagram but also the most popular – more than 50% of business owners use it to promote their business accounts. Various SMM services allow to order mass following for your promotion.