Work Smarter with LinkedIn

Work Smarter with LinkedIn
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Описание книги

If you think LinkedIn is just for job hunting, you’re missing out on the many ways you can take advantage of this social network to build the professional relationships you need to advance in your career. LinkedIn can help you initiate, strengthen, and use the very real human connections that make you effective on the job—and help you get ahead. This short, practical book shows you how.In Work Smarter with LinkedIn, social media expert Alexandra Samuel demonstrates the most effective ways to actively build and use your network, sharing tips and tricks on:• Deciding which connection invitations to accept• Searching for potential connections when you need to establish a new contact• Using business travel to make the most of face time with colleagues and contacts• Capturing all the connections you’ve made at a conference• When not to use LinkedInThe book also includes a 30-minute quick guide to starting—or perfecting—your LinkedIn profile.Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

Оглавление

Alexandra Samuel. Work Smarter with LinkedIn

Contents

1. Acknowledgments

2. Introduction

What This Book Does

What This Book Is Not, and Where to Learn More

About Me

1. Building Your LinkedIn Network

An Effective LinkedIn Profile

Understanding Connections

Connecting Selectively

Connecting Abundantly

Staying in Touch with LinkedIn

LinkedIn Updates

Managing Messages

2. Expanding Your Network with LinkedIn

Making Use of LinkedIn Introductions

How to Find New Connections on LinkedIn: Advanced Search

Reading Profiles and Evaluating Connections

From Search to Introduction

3. Traveling with Your LinkedIn Network

Using TripIt to Make Travel Simpler

Using LinkedIn and Your Social Toolkit to Make Travel More Effective

Using Your LinkedIn Toolkit to Get the Most from Conferences

1. Conclusion

2. The Quick Thirty-Minute LinkedIn Setup

1. Create Your LinkedIn Profile

2. Make Connections

3. Tweak Your E-mail Preferences

3. About the Author

4. Work Smarter with Social Media Series

Отрывок из книги

Copyright 2013 Harvard Business School Publishing Corporation

LinkedIn® and InMail are registered trademarks or trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries. TripIt® is a registered trademark of Concur Technologies, Inc.

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That gives you a very pragmatic reason for embracing a larger truth: networking isn’t about numbers; it’s about people. To make LinkedIn a powerful tool, you need to focus on the individuals you’re connecting to, rather than how many of them there are.

If you’re one of the many people who’ve set up a LinkedIn profile and made some initial connections, but haven’t really dug into using the tool as a way to actively make, strengthen, and use real human connections to support your work, then this book will show you how. If you’re already using LinkedIn actively as part of your on- or offline networking, this book will help you focus that activity on the people and interactions that will have the biggest impact on your professional goals, and it will give you new tips, tools, tricks, and ideas for using LinkedIn in your day-to-day work.

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