Читать книгу How to Create an Idea If You Are Not Ogilvy - Alexey Ivanov - Страница 2

Content

How this book was born

The patient idea-hunters

Chapter 1. The tool borrowed from physics

Chapter 2. Divide et impera

Chapter 3. Chasing after defeats

Chapter 4. Let it storm

Chapter 5. The Queen of the advertising kingdom

Chapter 6. Violate the symmetry on purpose

Chapter 7. Hidden reserves of the adman

Chapter 8. The favorite tool of the art director

Where do ideas really hide?

Secret gift to the reader

About the author

Endorsements

Copyright