Читать книгу Endure: Mind, Body and the Curiously Elastic Limits of Human Performance - Алекс Хатчинсон, Alex Hutchinson - Страница 13

A homeless man is asleep in the doorway, his grungy brown sleeping bag zipped up to his nose to keep the drizzle off. Next to his head, stowed neatly out of the weather, is a crisp, spotless pair of brightly colored Nike trainers with fluorescent yellow laces. This, I tell myself, is peak Portland. I jog a few more blocks back to my downtown hotel, shower up, and head out with David Willey to the manicured mega-campus of Nike World Headquarters to find out how, exactly, the company plans to leapfrog a half-century ahead of my predicted marathon timeline.

It’s immediately clear that the Breaking2 project isn’t just a passing whim cooked up by the marketing department. As we’re ushered through security into the Nike Sport Research Lab—an area, our escorts breathlessly assure us, that is strictly off-limits even to the vast majority of Nike employees on the site—we pass a massive mural at the end of a hallway that doubles as a two-lane rubberized running track. It reads, in pixelated scoreboard font, “1:59:59.” Some twenty people have been working on the secret project, more or less full-time, for nearly two years, with a total cost that the company won’t disclose but clearly extends to millions, if not tens of millions, of dollars.

The barrier-breaking science behind the plan? You name it, they’re willing to try it. In a series of meetings that stretches late into the evening, we hear from the company’s top physiologists, biomechanists, and product designers about the lengths they’ve gone to in contemplating how to squeeze extra inches from exhausted muscles. Some of the crazier ideas have, perhaps mercifully, been left on the cutting-room floor—like pinning your arms to your sides to save wasted motion and energy. Tests on former elite runner Matt Tegenkamp using a specially designed elastic sling showed a measurable efficiency boost, but “he wouldn’t wear it,” Matthew Nurse, the lab’s director, tells us. “It looked like a Three Stooges