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INTRODUCTION

About a decade ago it occurred to me that I was in an on-again-off-again relationship — with my own voice. Maybe you can relate? Perhaps you feel as if you are tap-dancing on eggshells as you strive to be liked and to give the right answers. Or maybe you spend a lot of time hoping, with every cell in your body, that nobody will call you out for not being enough of whatever you conjecture other people want you to be.

And then at other times, sometimes in close proximity to those former times, you have an insufferable need to be recognized and praised for your achievements. You know you were born to make a big, positive impact on the world. And whether or not you believe you are on your way to leaving that legacy, you do know that you want to do more, say more, be more.

If you’re thinking, Oh, heck yes, that sounds a heckuva lot like me, please know that you’re not alone. For much of my life, even as I grew a business dishing out career and leadership advice to other women, I was insanely uncomfortable speaking up and being seen by the people around me. Simultaneously, and frustratingly, I was someone who pushed herself to excel. I entered and won talent shows, scholarships, student council races, and even the Miss Junior America Pageant. Growing up with an abundance of love and a ton of privilege left me frequently feeling guilty and embarrassed, if not downright ashamed, for my feelings of not-enoughness, which rode shotgun next to my insatiable desire to perform like a dressage horse and win.

What I’ve learned through my work is that too many women, irrespective of our backgrounds and the privileges afforded us, are doing this super awkward Dr. Jekyll and Mr. Hyde routine. We flip-flop between demonstrating our supposed confidence and experiencing near-paralyzing insecurity. While we might fear that if we speak up we’ll underwhelm or offend, the mental torture we put ourselves through is usually far worse than any communication coming from us.

A woman would need to have been stuck in a cryonics chamber for the past few years not to have been confronted with the litany of media, books, and courses telling her why she struggles with her confidence and influence — despite women in industrialized nations being more educated, earning more money, starting more businesses, and running for public office in greater numbers than ever before. Over the past few years, millions of women have spoken up on behalf of our rights and the rights of others. But it’s one thing to show up to a march or broadcast your views in a social media post. It’s an altogether different thing to tell yourself, and actually believe, that you possess the power and ability to advocate for yourself — especially if you are in an environment, professionally or personally, in which the people around you are complicit in maintaining the status quo. Media outlets such as CNN, PBS, and Inc. predicted that 2018 would be “the year of the woman,” but how many of us really feel like we have the moxie we need to consistently speak up, tell our truth, and create the future we want for ourselves and our loved ones?

There has been no shortage of experts promising women tools for presenting our ideas more successfully, advocating for social change, and shifting our self-talk from self-critical to self-compassionate. Yet in conversations with my coaching clients, and with the smart, savvy entrepreneurial and professional women I meet through my presentations and trainings, I hear the same refrain over and over: I can’t stop my cray-cray self-talk — or the verbal vomit it often produces when I open my mouth to speak.

Okay, not exactly their words, but you get the gist.

Despite how we might puff up and posture, too many of us are powering through our lives with wretched self-confidence, and we are not fulfilling our potential or squeezing all the juice out of our lives as a result. We are overdue for a new paradigm for our empowerment, one that recognizes the impact of sexism, racism, classism, and all the other isms that have not gone away — and in many cases are actively being stoked. A paradigm that provides a holistic pathway for each of us to (re)claim our voices. For if we are to speak up and out for ourselves, and the many causes that require our championship, our pathway forward must enable us to cultivate the mindset and behaviors to transform our communication with ourselves so that we can transform the communication we put out into the world.

What Do You Mean by Moxie, Lex?

The word moxie has become synonymous with vigor, verve, pep, courage, nerve, aggressiveness, skill, and know-how. While the word didn’t come into common use until the 1930s in the United States, with the advent of Moxie soda, it can be traced back to 1876, when Dr. Augustin Thompson, Moxie’s founder, first created and marketed “Moxie Nerve Food,” a medicine that he claimed treated paralysis, nervousness, and insomnia. I acknowledge that those claims sound as dubious as my preschool-aged daughter’s when she tells me her dad told her she could have another thirty minutes of screen time. (Although well done, Dr. Thompson, for successfully persuading many of your contemporaries to believe your theory — and for securing a medical patent for your concoction and successfully building the Moxie soda brand!)

I love the word moxie because it suggests a way of thinking, a way of feeling, and a way of behaving that activates speaking up and disrupting the status quo. This is what Step into Your Moxie is all about — amplifying your voice, visibility, and influence in the world — even if, especially if, you have previously struggled to do so in your work, your community, and your personal life. My desire, during our journey together, is for you to discover, and never forget, that you can walk into any room, or onto any stage, and speak with moxie — and inspire other people to do the same.

In my midtwenties, when I first decided I wanted to be a coach, one of my coaching instructors asked, “What’s the question you were born to answer?” As everyone around me started scribbling his or her responses, I felt like a kid lost in a theme park — small, overwhelmed, and in need of some grown-up direction. Yet, as I made a habit of doing most of my life, I said nothing. I smiled, nodded my head, and I’m pretty sure even moaned a little — hmm, uh-huh, yeah — so that nobody could see how much of a phony-boloney I felt like inside. Then, a few years later, having hung out my shingle as a coach and launched a semisuccessful career as a motivational workplace speaker, I found my answer. Or rather, my answer found me.

I arrived a bit early to a social innovation conference where I was the closing keynote speaker, in time to catch the participants’ pitch fest. Each of the approximately one hundred twentysomethings in attendance had a couple of minutes to present their big idea for how to harness entrepreneurial solutions to solve a big social, economic, or environmental problem. The pitches rocked. They were bold, well researched, and full of heart. The speakers presented their ideas in front of fellow attendees, and everyone present voted for who they felt gave the best pitch. When the finalists’ names were announced, I was incredulous, for every single one of those named was male. In a room full of approximately fifty young men and fifty young women, not one woman was selected by her peers.

As I do whenever I’m a little riled up, and I was steamier than a boiling teapot that day, I started to ask anybody who would listen to me, “What happened? Where are the voices of our women?” And what I learned surprised me, sobered me, and enabled me to find what had been an elusive answer to the question about my life purpose.

Both the male and female participants told me they had voted based on who they perceived to be the best speaker. In other words, who spoke up, projected confidence, took up space, owned their accomplishments, exuded charm and charisma — a masculine model of influence. And yet when I asked, “Who were the speakers that you felt most connected to? That you trusted? That made you want to really get involved in solving the issue they illuminated?” both the young men and women mentioned the names of female participants. They concurred that many of the female speakers shared stories that stirred the heart and the soul. They engendered trust as they told the truth about themselves, at times even confessing they still had a lot to learn before they felt their ideas could have the full impact they wanted. This, however, was not deemed effective communication.

That’s when I knew I felt like a bull in the ring who’s just seen a red cape, because I’ve been in that audience most of my life. I’ve discounted my communication as a woman, my inner voice, and I’ve evaluated my success based on a masculine model that normalizes confidence, assertiveness, authority, and taking up space — qualities I always felt I had in short supply. I want to step into my moxie, I told myself. I want to speak my passion, assert my perspectives, and be humble and honest, and I want to do it Sinatra style — my way. I want to integrate the masculine and the feminine so that I can argue on behalf of ideas, claim space for myself and my ideas, tell stories, ask questions, make people laugh, and when appropriate, make them cry. That is what I’m born to do. The question I am born to answer: How can I show other people, particularly women, how to do the same?

Fewer than ninety days after that life-changing and life-charging pitch fest, I rebaptized myself as a women’s speaking and leadership coach — and I haven’t looked back. Through my individual and group coaching and training programs, keynote speeches, seminars, and retreats, I’ve supported tens of thousands of executives, entrepreneurs, coaches, healers, change agents, and emerging leaders to speak with power and impact at work, in business, with their friends and family, onstage, on camera, and above all, to themselves. And the word moxie has stuck. After a writer in the White House Office of Public Engagement referred to me as a “Moxie Maven” for my women’s empowerment work, I became more intentional about referring to my calling as empowering women to step into their moxie.

Are You My Reader? I Think…Yes!

I’m not totally sure why you picked up this book. Maybe you had a rough childhood that sent you down a path of lousy self-esteem and sorely lacking self-worth. Or you’ve experienced racism, classism, or everyday gender bias that has had a profound impact on your sense of personal power — or lack thereof. It’s also possible that you have enjoyed heaps of privilege, that people around you have consistently lauded your talents, and that you have no idea why, more often than you care to admit, you default to apologizing when you’ve done nothing wrong, hedge when you share your opinions, and say to yourself (and possibly others), “I’m not ready” when opportunities present themselves. If any of the above sounds familiar, know that I’ve got you, sista. Or brotha. (While you’ve probably figured out by now that I did write this book for women, if you are male, trans, or gender questioning and you’ve made it thus far, I’m confident that with an open mind and an even more open heart you’ll be able to extract and apply the principles I share as well.)

And don’t worry, you’ve also picked up the right book if you’ve got boatloads of moxie — if you love asking for the money you’re worth, holding a mic in your hand, and calling people to action. If you routinely step into your moxie, this book will give you an opportunity to stretch into more authenticity, pleasure, and ease in your communication so you can elicit the maximum possible buy-in for your ideas, enhance your connection with others, and sustain your influence.

Over the course of thirteen chapters, I merge stories that have prompted big communication discoveries for me with simple, effective, and practical recommendations so you can take these lessons, apply them, and experience deep and lasting transformation in all facets of your communication. You’ll discover how to adopt the role of protagonist in the story you have created about who you are as a communicator. From making new, self-empowering choices in your self-talk, to using communication that catalyzes your power and influence, to harnessing your intuition and speaking what you were born to say, you’ll develop the foundation to step into your moxie in all areas of your life.

I’ll also show you how to take your communication into the world, be it through daring conversations, negotiations, or presentations. You will buff up the muscles for having unshakable presence when the spotlight is on you, and compile tools to navigate through the inevitable “feels” that come up when creating greater visibility for yourself and your ideas. I’ll show you how to step into your moxie even when it feels like the universe, and everyone in it, is slapping you with constraints rather than blessing you with what I affectionately refer to as cosmic winks — signs that you are on the right track and can keep going. You’ll create and learn to articulate your boundaries to the people in your life. You’ll know how to rise and be resilient in the face of setbacks and to speak up and out for the causes that matter most to you — so that you can leave the legacy you were born to create.

I’ll also help you lighten up and stop taking your communication, and yourself, so seriously. I want to show you that stepping into your moxie can be simple and fun — so that you’re not afraid to do it. And in the moments when you pivot back to old, not-so-moxieful ways of speaking to and for yourself and others, you’ll quickly shake it off, recalibrate, and come back into your power. For when you have more fun with your communication, you will stop censoring yourself and hustling for others’ approval and praise. You will by default speak your truth — with kindness, compassion, and ease. You’ll see using your voice as an act of divine service to yourself and to the world.

I wrote this book for you (and me) to read, cover to cover, again and again. Before you ask for that promotion. Hop on the phone with a prospective client. Tell your honey you want all in to (or on the flip side, to get the heck out of) your relationship. I want you to come back and pick up Step into Your Moxie as you contemplate raising your hand for a prestigious opportunity, as you prepare to deliver a game-changing presentation, and above all, whenever you psychically whip yourself for something you said (or failed to speak out against). Also, my precious reader, this book is not just about you. I want you to pay it forward and use your voice and influence to reshape policies and practices you disagree with so they more accurately reflect your values — at work, in your community, around the world, and in your family. Moxie is not just what you do with your voice — it’s also what you leave behind through your influence.

I encourage you (okay, let me be more forthcoming, implore you) to do the Moxie Moment exercises in each chapter. I want you to develop the behaviors and habits to put your new moxie mindset into action. I also hope you’ll check out the downloadable worksheets, meditations, and other recommended resources I’ve created for you at AlexiaVernon.com/MoxieBook. This is where you can join my Step into Your Moxie virtual family and connect with other readers from around the world. My online communities attract some powerhouse people. Come on over and see!

One Final Thought, Then Let’s Do This

I started writing this book right around the time I left my first and last full-time job in order to be a coach. Concurrently, I was supplementing my initially paltry coaching income by teaching women’s studies and public speaking at local universities. I had no business doling out advice on much of anything then. Yet on my lengthy subway, bus, and light-rail rides between university gigs, I started scribbling down notes and compiling stories I wanted to share, many of which have made it into the book you are reading. In hindsight, I know I was writing the book I needed to read. As you’ll hear me say a few more times, we teach what we need to learn and, often, what we need to remember.

Fast-forward a little more than a decade later, and I’ve learned some things. And I promise you that if you show up, keep turning the pages, curtail your judgments about yourself (and, if you need to, about others), and commit yourself to applying the principles in this book, you will step into your moxie. You will default to speaking your truth. Championing yourself and others. Claiming the visibility that your ideas and your work deserve. And you will create the legacy you were born to leave.

Wherever you are on your moxie trajectory, whether you are at the start of your career, at the midpoint, or winding down, I invite you to stay open, do the work (seriously, do the work in each chapter — don’t be too cool to grow and evolve), and take your discoveries and put them into action. If you find a story, question, exercise, or recommendation triggering, poke around and see why before discounting it or skipping over it.

What might the discomfort be there to teach you?

How might it be beckoning you to stretch?

Heal?

Forgive?

How might it even be shining a light on a question, the question, you were born to answer?

This wacky, wonderful world we live in — it needs your voice. It needs your wisdom. And your wit. So while I get that you will likely need to navigate some external, real-world limitations, and some self-imposed ones, to step into your moxie, let’s get to making moxie a lifelong habit. You with me?