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Foreword
Introduction
Media Conventions. The Talking Candidate
Psychological
Physical
Semantic
Back to Basics
The Pre-Interview
Double-Ender
Videographer
Stand-up, Over-the-Shoulder Interview
Sit-Down TV
TV Studio
Multiple Guests
Talk
Political Cable Talk
Wild Footage, Cutaways, Re-asks
Giving Good Clip
Drawing
Rehearsing out Loud
Taping
Page Make-up
Inverted Pyramid
And Finally..
The Printed Word
Editorial Board
Reporters
Beat Reporters
Columnists
Section Reporters
Page Make-up
Editor
Publishers
Cartoonists
And Finally..
Don’t Maintain Radio Silence
Radio Talk
Multiple-Guest Radio
All News
Hype-Rock News
Newscasts
Public Radio
Talk-back
The Telephone
And Finally..
Wired
Etiquette
Blogs
Websites
In Practice
Google Search
Repeat Business
Biggest Impact
Lordly Body Language
The Clothes Made this Man
Suits
Shirts
Ties and Scarves
Shoes
Overshoes
Socks
Pantyhose
Skirts
Necklines
Jewelry
Head Coverings
Coats
Dress "One Up"
T-Shirts
Now..
SOCK it to Them in the Media
SOCKO™
Strategic
Overriding
Communications
Knowledge
Objective
Risky Business
Risk Communication versus Risk Analysis
Why Risk Communication?
Medical Analogy
Be It Resolved
I’m Very, Very Sorry
The Seven Dollar Solution
Advise and Consent and Mr. Smith Goes to Washington
The Candidate
The Queen
Yes, Minister and Yes, Prime Minister
The Thick of It
The Games
Buffalo Bill
Network
The China Syndrome
As Good as it Gets and John Q
Absence of Malice
Broadcast News
The Simpsons
All the President's Men
Frost/Nixon
Lou Grant/Mary Tyler Moore/Murphy Brown
The Newsroom
Campaigning Conventions. The Smell of the Greasepaint
Wrong Number
I’ll Check the Schedule
Spare a Cup of Coffee, Then?
Rudy Giuliani
John McCain
Barrack Obama
Hillary Clinton
John Edwards
Mitt Romney
Here’s your Hat, What’s your Hurry?
Party Time?
Take a Letter
The Bomb Squad
Safety in Risk Communication
Risk Rules
Framing and Signals
Spinning the Win
Future Elections
Speaking Conventions. Mastering the Public Platform
Language
Gestures
Know the Audience
The Rule of 12
Recovering from Problems
Getting Good
Pirates and Thieves
Quotable Quotes
Metaphor and Morse Code
Put on a Happy Face
Newness
The Common Touch
Rugged Individualism
Populism
Limited Government
Bogey People
Top of the Class
Hoover
Hayes
McKinley
Coolidge
Eisenhower
Grant
Truman
Johnson
Jefferson
Lincoln
Roosevelt
Kennedy
Gentlemanly Cs
Jackson
Harrison
Polk
Pierce
Garfield
Taft
Harding
Nixon
Reagan
Bush I
Clinton
Bush II
Need Work
Washington
Adams I
Madison
Monroe
Adams II
Van Buren
Taylor
Buchanan
Harrison
Cleveland
Roosevelt
Wilson
Carter
Let Them Come to Berlin
Touching the Bases
The Presidential Tone
Conversational Style
Short Sentences
Repetition
Political Conventions. Happy 43rd Birthday, America
The Mouse and the Elephant Go to the Polls
The State of the Union
Free Compared to Whom?
K-E-double N-E-D-Y
Defining Moments
The Sixth Floor
Not Faking It
All the Way
He’s Tanned, He’s Fit, He’s Ready
The Summer of Love and Anarchy—40 Years On
The Real Comeback Kid
Dallas Backlash
You Know He’s Right
The CV Generation
Governor General Clinton
Bibliography
Allan's fifth book is early and a different book from the one I wanted to publish. It's also more timely and better.
After the success of his compilation of magazine and newspaper essays entitled Political Columns—Behind the Scenes with Powerful People,
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It soon became clear that this book needed to focus more on the American election and political process. The title, Political Conventions, is a play on words. Allan identifies the conventions needed to campaign successfully. He deals with the conventions required to make a successful speech and those needed for governing. He often challenges conventional wisdom.
This is a “how to” book, but it has more dimensions to it. Politicians and political aides can read great advice on how to succeed, but anyone who has to communicate and motivate others will also learn lessons from this book. Political speakers will see the research they must engage in to ensure they are touching the historical and political bases that achieve success. They must also consider what other bases they must touch in their own jurisdictions. This book will help them.
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