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List of Illustrations

Acknowledgments

Author Note

Introduction

1. Romanticizing the Premodern: The Confluence of Indic and Indigenous Spiritualities

Interlude: Cultural Possession and Whiteness

2. Anxieties over Authenticity: American Yoga and the Problem of Whiteness

Interlude: “White People Are on the Journey of Evolution”

3. Deconstructing the Self: At the Limits of Asceticism

Interlude: Sculpting Bodies and Minds

4. Wonder, Awe, and Peak Experiences: Approaching Mystical Territories

Interlude: Producing Wonder / Branding Freedom

5. The Cathartic Freedom of Transformational Festivals: Neoliberal Escapes and Entrapments

Conclusion

Appendix 1: @Instagram Data for Public Figures Cited

Appendix 2: Methodology

Notes

References

Index