Читать книгу A Dentist’s Guide to the Law - American Dental Association - Страница 94

The first thing new website owners often do is to register an Internet address or “domain name.” Securing the name is often easy to do for a small fee, but you must first make sure your domain name does not infringe on a third party’s trademark rights.

When it comes to using third party material on your website, make sure you get appropriate permissions, including permission of the copyright owner for third party content you may wish to post, and even permission of the “subjects” (including staff or patient photos) for photographs you may wish to display. If you are linking to other websites, get permission before using the other sites’ logos, or use a simple text link instead. Avoid “framing” another site without permission. Otherwise, you may be making it appear that the site framed within your site contains your content. As an example, “framing” the ADA site is specifically prohibited, though linking is permitted so long as the links only reference permitted ADA member logos and do not otherwise use the ADA trademarks or service marks.