Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 114

Whether you set personal, professional, or business goals, having a way to measure your success in meeting those goals is essential. Otherwise, you’re flying blind; you have no idea whether what you’re doing to achieve your goals is working and no insight into what you could be doing differently or better.

To measure success, you need two things: metrics and analytics. Metrics are quantitative measures used to track performance, such as sales revenue, customer retention, and online sales conversions. Analytics involves examining the metrics in various ways to gain insight into what you can do to improve performance.

In the following sections, I explain how to use metrics and analytics to monitor and evaluate the success of your branding efforts.

The purpose of metrics and analytics is to enable you to make data-driven decisions instead of relying on hunches or guesses.