Читать книгу Predictions of the future and truth about the past and the present - Anastasia Novykh - Страница 3

“How can the elite obtrude something on me if I’m all by myself? I myself decide how to live,” Stat was surprised.

Ariman chuckled: “You suppose so, young man, because you did not perform a serious analysis of your life, of how you live, and what forces you to make various decisions in life. In truth you don’t even realize that your life, your liking, perception, and your choice is being skillfully manipulated. It is because the elite needs slaves, not free people! You see, in your perception, in order for you to be manipulated, there’s got to be some overseer with a whip that would stood over you. This is narrow-mindedness. In modern world with all of its leading-edge technologies, everything is much more simple and efficient. The elite artfully created that very overseer out of your own mind, which tells you how to live, whom and what give preference to in your life. And it created it with the help of an ancient method of influencing a human – what is called advertising nowadays.”

“Why do you call advertising an ancient method? It’s appeared on TV just recently,” asked Ruslan bewildered.

“So it seems to you. In fact this phenomenon exists as long as reasonable humans do,” explained Ariman with a smile. “The modern word ‘advertising’ originates from the ancient Latin reclamare, which means ‘to proclaim’, ‘to demand’, ‘to call out’. Earlier it was extensively employed in writing and especially verbally for promulgating of the desired information through special-purpose people – market touts, criers, broadcasters, and so on. This is the most ancient method of influencing a human. And it is based on the unshakable psychological peculiarity of a man to believe exactly in what he would want to believe in, taking the wish for the reality. Clever advertising only wakes a ‘dormant’ need in a man. It contaminates him and forces him to imitate.”

“A ‘dormant need’?” repeated Yura. “What does it mean?”

Ariman explained instantly: “For example, you feel lack of self-confidence, underrate your self-judgment, but at the same time you are trying to suppress these feelings. But they do not disappear, you know. They just ‘drowse’ in your sub-consciousness, waiting for a positive resolution of this personal emotional problem or of a set of psychological problems. This is where advertisement appears before you. It convinces you that the advertised, whatever, would give you what you dreamed of. By the by, it is all viewed in an optimistic light, which, of course, would pick you up, for on a subconscious level there will occur a stimulating effect of your ‘dormant’ unrealized need. As a result, like a Pavlov’s dog at the first bell-ring, you would spatter, willing to get the camouflaged ‘marrowbone’ palmed to you.

“Advertisement utilizes a vast range of special technologies of emotional impact on a prospect. It appeals to your natural desires. For example, desire to be in good health, to have success, wealth, happiness, to look beautiful; to your vanity, self-importance, delusions of grandeur; to your ambition of enhancing your social status, and so forth. In other words, people as a flock are going on a leash of artificially generated desires, without even knowing that this is the very whip the elite skillfully handles.

“Wake up and look around! In fact everything you believe to be unshakable is in truth invented by people just like you. They are simply more self-assured and pushier. Who writes laws by which the society lives? People do. Who calls the tune of fashion? People. Who defines the ideals? Again those, who can artfully protrude their opinions to the masses. Clever people produce idols, cult-figures, and heroes for the whole nations. And it has been this way since the primitive society till the present day and in everything at that: from preferences in food and commodities to art. Take pictures of Picasso, for example. I’ll draw better with my foot alone! And his works are presented to the masses in eulogistic odes as drawings of the master of acutely expressive creations in neoclassical style, the founder of cubism, whose pictures have a, say, huge social importance. Or take ‘Black Square’ by Malevich. The guy was not in the mood, so he daubed the canvas with black paint. And people marvel at this smeared canvas, seeking deep philosophy in it. And they will find it, and they will believe in what is proclaimed to them! For it is passed through the mechanisms of psychological manipulation of the masses.

“Or take John Rockefeller Senior. This man became a legend. His name is known all over the world. By the way, even during his lifetime his image was turned into some good-natured old fellow, who spent millions on charity and gave away hotels to children. However, creation of his ideal image was just a skilful wordplay, modeling ‘public opinion’ for the naive audience. John was such a pinch-gut, of something else. What kind of charity can one talk about? Keep in mind, guys, one simple truth: serious businessmen never throw money on charity for nothing. They will spend money on a project only in such a case when it is advantageous for them, if in this campaign they will see good advertisement to their business, their image, their status in the society. Or if they view another neat trick for laundering of dirty money. But for no special reason no one will stir a finger. Now then, John Rockefeller made a very wise move. Lest he should spend large capital on promotion of his image thought ‘costly’ (for him) charity, he did much better. In 1903 Rockefeller hired a young reporter Ivy Lee and made him a personal ‘advisor’ of the family, having generously paid for his services. And this little reporter simply turned public opinion upside down, creating in his publications out of John Scrooge a positive image of the greatest fairy godfather of time, caring about people. That’s why don’t believe everything you see and hear. This world is a mere mummery!”