Читать книгу Harness the Power of the Purse: Winning Women Investors - Andrea Turner Moffitt - Страница 7

Contents

Foreword by Sylvia Ann Hewlett x

Introduction My Story xv

Part One: The Market

1 The Purse 1

2 Money Left on the Table 9

Part Two: Understanding the Female Investor

3 What Women Want 21

4 What American Women Want 35

5 What British Women Want 55

6 What Asian Women Want (India, China, Hong Kong, and Singapore) 75

Part Three: Closing the Gap

7 Becoming Gender Smart: Embedding Acquired Diversity Inside and Out 101

8 Winning Women’s Business: A Road Map for Advisors 115

9 Winning Women’s Business: A Road Map for Wealth Management Firms 137

Appendix 161

Acknowledgments 179

Endnotes 181

Index 187