Читать книгу Bread Matters: The sorry state of modern bread and a definitive guide to baking your own - Andrew Whitley - Страница 7

A very British loaf affair

Оглавление

Britons consume about eight million loaves a day plus countless rolls, sandwiches, pizzas and croissants. The baking industry is a model of industrial efficiency and British bread is amongst the lowest priced in Europe. Yet if you ask a Continental visitor what they think of living here, likely as not they will mention the lack of good bread.

We ourselves laugh at ‘cotton wool’ bread and put up with tasteless, mass-produced rolls in restaurants, canteens and takeaways. The better-off are tempted by ‘healthy’ loaves fortified with the latest fashionable nutrients, while the poor make do with bread sold primarily on price. If we care about bread, we have a funny way of showing it.

Behind the impressive production figures and the advertising hype of new product launches lies a revealing statistic. We eat less than half as much bread as we did 45 years ago. Well before fads like the low-carbohydrate Atkins diet, people were abandoning bread, and not only because they could afford other foods.

The startling possibility is that British consumers, without their knowledge, have been taking part in a flawed experiment. Back in the early 1960s, the national loaf was fundamentally redesigned. The flour and yeast were changed and a combination of intense energy and additives completely displaced time in the maturing of dough. Almost all our bread has been made this way for nearly half a century. It is white and light and stays soft for days. It is made largely with home-grown wheat and it is cheap. For increasing numbers of people, however, it is inedible.

This book uncovers what goes into the making of a modern loaf and charts the changes that the industry would rather we ignored. As technology finds ever more ingenious ways to adulterate our bread, so science is revealing the havoc this may be causing to public health. Recent research suggests that we urgently need to rethink the way we make bread.

If you are dismayed at the covert corruption of our daily food, you may agree with me that bread matters too much to be left to the industrial bakers. More and more people are taking control over their lives and health by making their own bread. If you are one of them, or would like to be, the second part of this book contains all you need to know in order to make your own bread, with real taste and integrity, bread you can trust and believe in.

Bread Matters: The sorry state of modern bread and a definitive guide to baking your own

Подняться наверх