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Now that you’ve examined your skills and your motivations for becoming an entrepreneur, it’s time to assess why you have chosen bookkeeping services as your business’s main offering. Here are some questions to ask yourself:

• Do you currently work as an employee bookkeeper and enjoy the work?

• Do you feel there is an unmet market need for bookkeeping services?

• Do you think you can fill a certain niche and attract business because of your different way of doing things?

Take some time to write down your rationale for starting a bookkeeping services business as if you had to explain it to a group of people. The better you can articulate your reasoning, the more it will solidify and reinforce your focus and commitment. You will need to do this exercise as part of your business plan (discussed later in this chapter).