Читать книгу The Research Experience - Ann Sloan Devlin - Страница 112
Chapter 3 Research Design Approaches and Issues: An Overview Chapter highlights
ОглавлениеHow research quality affects research answers
The continuum of certainty: The distinction between correlation and causation
Characteristics of experimental research
IVs versus DVs
Reframing a study: Correlational, to quasi-experimental, to experimental
Type I versus Type II error
Relationships among sample size, power, and effect size
Threats to internal validity (including Campbell & Stanley’s 1963 list)Demand characteristicsParticipant role attitudesSingle- and double-blind approachesPilot studies, cover stories, and manipulation checks
External validity and ecological validity
Where research takes place: Laboratory research, field study, field experiment, virtual reality, survey research