Читать книгу The Research Experience - Ann Sloan Devlin - Страница 112

Chapter 3 Research Design Approaches and Issues: An Overview Chapter highlights

Оглавление

 How research quality affects research answers

 The continuum of certainty: The distinction between correlation and causation

 Characteristics of experimental research

 IVs versus DVs

 Reframing a study: Correlational, to quasi-experimental, to experimental

 Type I versus Type II error

 Relationships among sample size, power, and effect size

 Threats to internal validity (including Campbell & Stanley’s 1963 list)Demand characteristicsParticipant role attitudesSingle- and double-blind approachesPilot studies, cover stories, and manipulation checks

 External validity and ecological validity

 Where research takes place: Laboratory research, field study, field experiment, virtual reality, survey research

The Research Experience

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