Читать книгу The Research Experience - Ann Sloan Devlin - Страница 49

Regarding television, Nielsen ratings of viewers’ habits are a good source of ideas (http://www.nielsen.com/us/en/solutions/measurement/television.html). Nielsen measures far more than television viewing; it also assesses music, retail, and food sales (e.g., top-selling brands for a particular week), which are accessible to some degree through its “top 10s” ratings (https://www.nielsen.com/us/en/top10s.html).