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A master of couture design

24 October 1957

M. Christian Dior, the famous French couture designer, died suddenly yesterday at Montecatini, Italy, at the age of 52, as announced in our late editions. Never strong, Dior had been in ill-health for some time and his death, although so sudden, was not entirely unexpected.

A master of his craft, a rare genius, Dior’s name will stand high in the records of fine achievement in the field of couture design. Even more than this he will be honoured for the help that he, with the Marcel Boussac organisation, was able to give France just after the war when it was so greatly needed. Then, the great textile industry, the third most important in France, was nearly at a standstill, but following the tremendous success of his first collection in January, 1947, with its full-skirted styles each requiring many yards of fabric, orders began to flow into the French mills.

Today thousands of workers throughout the world owe their living directly to his inspiration, not only as a result of his couture showings, but also through the success of the wholesale houses and accessory businesses built up under the umbrella of the central organization in Paris, with offices in London, New York, and Caracas.

Born on January 21, 1905, at Granville, in Normandy, he was the only son of Maurice Dior, a wealthy chemical manufacturer. As a youth he enjoyed designing clothes for his sisters, and a costume representing Neptune, which he designed and wore at a fancy dress ball, won him the first prize. The Diplomatic Corps, however, not dress designing, was originally planned as a career for the intelligent, rather delicate, youth. He studied political science at the Sorbonne, but the French financial crisis of 1930–31, which crippled the family business, enabled him to escape from the prospect of a career which had never greatly attracted him. Always interested in art, with the collaboration of friends, he set up a small salon in the Rue la Boétie, in the centre of Paris, and helped to launch Christian Bérard among other young painters. Later Bérard was always to be seen sitting on the floor of the large salon at the première of Dior’s collections, until the former’s death in 1949.

Forced to give up his art gallery for reasons of ill-health Dior was sent to the mountains to recover. Returning eventually he took up couture designing in earnest, first of all with Agnes, for whom he designed hats, and later with Robert Piguet.

Shortly after the outbreak of war Dior retired to the country where he remained for some time with a sister who had a market garden business. On his return to Paris he became one of Lelong’s designers, and remained with Lelong until the fortuitous meeting with a friend of his youth, Marcel Boussac. At this time Boussac was, in fact, looking for a designer in order to set up a couture house, and a partnership was arranged culminating in the widely publicized first collection in the spring of 1947.

Christian Dior’s very real affection for England and things English stemmed from his first visit at the age of 19 when, to assist his recovery from a serious illness, his father gave him a sum of money and suggested it should be spent exploring Britain. He had, indeed, many English friends and always made a practice of having at least one English mannequin in the house on the Avenue Montaigne. And he always gave sympathetic attention to the products of British fabric manufacturers.

His feeling for line was allied to a wonderful appreciation of colour and texture, and whatever the ‘line’ the result was always feminine clothes designed to flatter the wearer. His early death at this moment is not only a tragedy for the house of Dior, but could have serious consequences for the French industry as a whole, following as it does the death or retirement of a number of other important French designers in the past few years.