Читать книгу The Freelance Mum: A flexible career guide for better work-life balance - Annie Ridout - Страница 22

You’ve set up your social media handles but how do you use your channels to announce that you’ve launched? Before going live, upload a series of posts. Not too many, because people probably won’t go back through and read them all, but enough to create a profile that doesn’t look empty and boring. And then do a countdown on all of your channels. This can be a visual countdown – on Instagram and Facebook, with photos of the numbers, counting down from ten days to launch – each day, adding a caption about your business or services, or just about you. Or a written countdown on Twitter.

As an example, let’s take Emma Grant. She recently set up a brand called Binibamba, selling sheepskin rugs and buggy-liners.

On Instagram, she uploaded loads of images, ahead of the launch, so that when you visited her profile, it looked like an established brand. There were photos of the beautiful, luxurious sheepskin rugs, cute babies trialling the buggy-liners, all snuggled up, and behind the scenes shots. Emma introduced herself, and the details of her products (e.g. that they are handmade in England, and hand-cut from 100 per cent merino sheepskin. Also, that each order comes with a free 100 per cent cotton dustbag). And then she started a ‘launching soon’ countdown, getting people excited.

Using Twitter, you can put out a tweet a day, in the lead-up, building the momentum by counting down:

Only five days to go until my website is live … if you sign up to my mailing list now, you’ll be entered into a competition to win a sheepskin buggy-liner with which I’m launching my new brand.

Tomorrow the website will be up and my shop will be open. I’d love to hear from anyone who’s on the lookout for the softest, most beautiful, baby-friendly sheepskin buggy-liners …

It’s about getting people to engage with your brand before you launch. Introducing yourself and your business or services before they are available so that people are thinking: I need a piece of this; I want in.