Читать книгу Digital Marketing - Annmarie Hanlon - Страница 89

As digital consumers our lives have become surrounded by online tools, technology and systems – from the moment we wake until the day is over. Can you imagine a world without Wi-Fi?

Governments and businesses are harnessing digital technology too. The European Union publishes an annual Digital Economy and Society Index (DESI) and keeps a scorecard of where European countries feature in terms of available connectivity, digital skills, use of internet by citizens, integration of digital technology by businesses and digital public services (European Commission, 2017).

And now the digital genie is out of the bottle it's difficult to give up our online lives. As digital consumers, even if we adopt greater liquid consumption we're unlikely to give up second screening and showrooming.