Читать книгу Sociology - Anthony Giddens - Страница 205

The rapid growth of digital technology and internet access is an important aspect of globalization theories, potentially spreading ideas of equality, free speech, democratic participation and consumer culture. Moreover, digital communications seem to foster such an outcome: global communication, apparently unlimited and uncensored information, and instant gratification are all characteristics of the worldwide web. But could this lead to the erosion of differences and the global dominance of Western ideals and culture? Such a conclusion may be premature.

A sea of rooftop satellite dishes surround the Ben Salah mosque in Marrakech, Morocco. Digital technology enables companies, advertisers and cultural producers to reach every part of the world. Yet this does not inevitably mean the weakening of local cultures, beliefs and practices.