Читать книгу Elite Sales Strategies - Anthony Iannarino - Страница 17

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.

—Alvin Toffler

Professional selling has evolved over the past 75 years or so and using the modern sales approach is the best way to show that you're One-Up. Despite this, two older approaches, legacy laggard and legacy solutions, are still practiced. One reason you may be One-Down is because you are using a legacy approach to selling, one that is ill-equipped to create better outcomes for your clients. Here, we'll look at why the legacy approaches can hold you back, and how the modern approach can help you become One-Up.