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3.2 Setting S.M.A.R.T. Goals

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It is not enough simply to write your goal down, know your reason for wanting to achieve your goal and to read and visualize your goal daily. You need to give some thought as to how you are going to progress from your current situation (where you are not yet confident as a public speaker) to the point where you have achieved your goal (having unlocked your public speaking potential). You need a plan. It is widely believed that setting S.M.A.R.T. goals are the most effective way of setting empowering goals. Doran, G. T. (1981) believed that there is an S.M.A.R.T. way to write management's goals and objectives. Management Review, Volume 70, Issue 11(AMA FORUM), pp. 35-36. This methodology can be used not only by management, but in any goal setting context. S.M.A.R.T. stands for goals that are Specific, Measurable, Attainable, Realistic & Timely

Your overall long term public speaking goal might be as follows:

Specific:

I am the Best Man at Dave and Suzy’s wedding and will need to make a speech of 10 minutes duration in front of 150 guests at a reception at the Green Hills Golf Club on December 5 next year.

Measurable:

The audience will applaud me on conclusion of my speech; the bride and groom will thank and complement me on my excellent speech; audience members will come up after my speech and thank me.

Attainable:

I have developed a list of S.M.A.R.T. sub-goals and timeframes for achieving the skills I need to make this wedding speech. I will celebrate each milestone as I achieve it and allow myself to feel very good about achieving each milestone.

Realistic:

I believe that my goal to make a wedding speech in the timeframe I have set myself is clearly realistic and do-able

Timely:

I have until 5th December next year to prepare to deliver the wedding speech but have formulated a series of sub-goals along the way to monitor my progress towards my goal. Each sub-goal is much smaller than the overall goal and has a realistic timeframe attached. (Ensure that you specify exact dates for your overarching goal and for each sub-goal).

It is important to realize that the goal above is huge and possibly overwhelming for somebody with little or no public speaking experience. If I was faced with such a challenging goal 10 years ago, I would have done everything in my power to avoid making this speech – even feigning illness or death!!

The key to goal setting is creating a plan where you break down the overall goal above into smaller and more manageable sub-goals. Once you have accomplished each of these sub-goals over time you progress to the next sub-goal until finally you will be ready to take on you final goal of giving that wedding speech for your best friend.

Let us now look at 2 much smaller sub-goals for you as the wedding speaker that are Specific, Measurable, Achievable, Reasonable and Timely.

Here is the first sub-goal:

I will investigate and visit the public speaking clubs in my area and join the one that best meets my needs by mm/dd/yyyy date (always specify an exact date).

This goal is specific – you will join a public speaking club in your area

The goal is measurable – you will be voted into the club and issued a membership certificate as proof that you have joined

The goal is achievable – you will need to find and visit 2 or 3 clubs in your area and attend their meetings. That means that you will need to dedicate several hours to your search. This is not an enormous task and is quite achievable

The goal is reasonable – The size of the task is manageable and is much more easily accomplished than (for example) attending every club in your city before making a decision.

The goal is timely – Some clubs meet weekly, fortnightly or monthly so giving yourself a timeframe of 4 weeks to carry out your research is reasonable.

Once you have found and signed up for a club – you can celebrate!! You have now accomplished your first sub-goal and are well on your way to achieving your overall wedding speech goal.

Here is a possible 2nd sub-goal. Now that you have joined a speaking club, you can set an S.M.A.R.T. sub-goal for your next step. You might choose to give your first speech. Once again this next sub-goal should be: Specific, Measurable, Achievable, Reasonable and Timely.

I will stand up in front of my club for the first time and give a speech of 5 minutes duration on “My recent Holiday” to an audience of 15 people at our club meeting in the community centre hall on mm/dd/yyyy (please specify exact date).

The goal is specific – you are giving your first speech and you have stated where, on what date, in front of whom and what your topic will be on.

The goal is measurable – you will be welcomed to the front as a speaker, you will be applauded and your speech evaluated (depending on which club you attend).

The goal is achievable – using the methods I share with you in this book, your goal is achievable as you practice writing, rehearsing and delivering your speech.

The goal is reasonable – The speech is short, and can be written and rehearsed fairly easily with a limited amount of research.

The goal is timely – you have specified the date that you will deliver your speech and have allowed yourself adequate time to prepare.

Once you have delivered your first speech you can celebrate. If your club offers speech evaluations, rejoice in your successes and decide that you will take any recommendations on board and improve your next speech.

By using this method, you set and accomplish a series of mini-goals and before you realize it you are delivering that special wedding speech, conference speech, technical presentation or motivating your staff to greater performance, like the effective and polished public speaker or presenter that you really are. Suddenly you realize that you have unlocked your true public speaking potential and discover how much fun that is and how empowering that feels.

Unlock Your Public Speaking Potential

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