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Ashby Mike. Breakpoints
FOREWORD BY JUSTINE ROSS
ACKNOWLEDGEMENTS
INTRODUCTION. Read this bit!
The framework for this book
A bit about me
Talking about you
What you'll find in this book
Making it real
PART I. THE SEVEN MISTAKES
Up next
CHAPTER 1. THINKING SMALL AND UNDER-MARKETING
Thinking small
Under-marketing
CHAPTER 2. SETTLING FOR LESS AND WORKING TOO HARD
Settling for less
Working too hard
CHAPTER 3. COMPLEXICATING, SPENDING TOO MUCH TIME IN AND NOT ENOUGH ON, AND KNOWING BUT NOT DOING
Complexicating
Spending too much Time In, not enough Time On
Knowing it but not doing it
PART II. BREAKPOINT – GET A LIFE
Up next
CHAPTER 4. PHYSICAL ENERGY
Energy booster 1: Breathing
Energy booster 2: Hydration
Energy booster 3: Sleep
Energy booster 4: Eat
Energy booster 5: Fitness
Creating healthy habits
CHAPTER 5. MENTAL WEALTH
Wellbeing
Declutter your way to health and happiness
Emotional energy
Gratitude
PART III. BREAKPOINT – GET FREE
Up next
CHAPTER 6. FREEDOM
From doing to being
Not a time management system
Energy management strategy
Decomplexify
D-class categories to decomplexify
CHAPTER 7. ALLOCATION
Delegation
Letting go
The S curve
PART IV. BREAKPOINT – GET CLEAR
Up next
CHAPTER 8. ASPIRATION
Vision and purpose
Barriers
Strategies
CHAPTER 9. YOUR MOST IMPORTANT GOALS
4DX
Big rocks
MIGs and RIGs
CHAPTER 10. LEVERAGE PLANS
Marketing strategy
A-class marketing
Marketing plans
PART V. BREAKPOINT – GET HELP
Up next
CHAPTER 11. PEOPLE PLAN
Find
Win
Keep
Grow
Evolving your role
CHAPTER 12. THE WORK OF TEAM
The work
Need to lead
Teams and dreams
CHAPTER 13. GOVERNANCE
Get wise
A board's role
Setting up an advisory board
PART VI. MASTERY – A BIGGER GAME
Up next
CHAPTER 14. MASTERY DEFINED
Focus and intensity
100 per cent/100 per cent
LAST WORDS
INDEX
Отрывок из книги
I'm not sure exactly what a businessperson is but I am most definitely not one. I guess I'm a business groupie. I hang around businesses and businesspeople and I consume information on business. Then, like all good groupies I form an opinion and scream about it. On the other hand, my husband and business partner Geoff is a business builder, a visionary and a change maker.
Together we run fairly critical eyes and ears over business ‘how to' manuals and their authors, and usually we wind up thinking it's total ‘blow' covering simple stuff. Everyone wants the next secret to success or to be the next 42 Below (ideally a heap bigger) and everyone hopes that someone (anyone) can tell them how. Breakpoints comes close to this answer because ultimately it tells you to ‘Get On With It'. If we had one regret over 42 Below it would be not to have gone ‘harder, faster, sooner'. We almost missed the 1990s crest of a growth curve in global super premium liquor, and then we clung to our day jobs and worried about ‘security' and ‘risk' for too long.
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Sometimes, in moments of reflection, it can feel like the time has flown by one day at a time, and that each today resembles nothing so much as yesterday. Our businesses don't change until someone or something changes them. I call it the Come Monday problem. We run our workshops on Fridays, and people leave the sessions inspired and ready to make things happen. But come Monday, the business they return to is the same as it was when they left it.
Now if you're one of those people who likes that kind of infinite certainty, that tomorrow will look like today and today resembles nothing so much as yesterday, then you can stop reading this book. Certainty is exactly what you like, and you know the definition of insanity is to keep doing the same thing and expect a different outcome. So you're going to keep doing the same thing and expect the same result. In a world where the rate of change continues to increase, that is the new definition of insanity. Your market will simply leave you behind.
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