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Without constant support and encouragement over the past three years from my esteemed colleague, Dr. Elea Feit, this book would never have been started, let alone finished. She allowed me to sit in on the business experiments course that she developed at Wharton and brought to Drexel. Despite the publish‐or‐perish demands of an assistant professor's life, she took the time to read and comment on some chapters, suggested many books and articles for me to read, and always had time for me when I ran into difficulties. Her influence can be found in every chapter, but any errors or omissions are mine and mine alone.

I thank Russell Lavery and three sections of STAT 335 students for reading some of the early chapters, and I thank Malcolm Hazel for reading all the chapters.

B. D. McCullough