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Acknowledgments

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I realize I’m not winning an Oscar here, but I feel some people need a shout-out. This book wouldn’t have been written without both direct and indirect help from the following people.

In terms of direct help, I owe a huge thanks to Suzanne Woolley, my amazing editor at Bloomberg. She not only taught me a lot about writing, but also connected me to Stephen Isaacs of Bloomberg Press. If not for Suzanne’s stamp of approval – and Stephen’s guidance – this book would not exist. Second, I would like to thank Matt Kelly and Doug Kenney in Bloomberg Global Data. They have been supportive of me for years now – not only in this book project but also encouraging me to take opportunities necessary to turn my job into a career.

In terms of the book itself, Sara Prager and Ryan Kreger deserve the biggest thanks. They were the only two people (poor souls) who read the entire first draft, which was double the length it is now. This was crucial in figuring out what to chop out and what to expand on

I also got great feedback on sections of the book from my Bloomberg colleagues James Seyffart and Michael Baradas. I also have to thank our wonderful interns Madeleine Hart and Kayla Glenn, who did some serious data crunches for the book and elevated the formatting for the tables and figures.

Many people from the ETF industry helped me immensely. There are too many to list, but special thanks should go to Wes Gray, Daniel Gamba, Brendan Ahern, Kathryn Bernhardt, Mike Eschmann, Paris Smith, Steven Bloom, Howard Kramer, and Robbie Ross. I interviewed over 60 people for this book and all of them were very helpful as well. While you may see two to three quotes from each person, they were drawn from an hour-plus interview. And what I didn’t quote was highly useful background material that seeped into the overall content in some shape or form. So, big thanks to all of them.

I also have to give a special thanks to David Abner, who is a friend and a mentor within the industry. Dave has written two books on ETFs, which I’ve read multiple times. While this book is largely a different topic, his work and his attitude has influenced me and inspired me in subtle ways.

This book also would not exist if not for some folks in Bloomberg’s media operation, namely, Catherine Cowdery of Bloomberg Radio, as well as the folks over at Bloomberg TV – namely, Ted Fine and Jonah Davis who first let me on the air to talk ETFs. Every Friday for five years now I’ve traveled up to New York City to do a weekly segment on ETFs for radio and TV. This consistent deadline was a huge motivating force for me; it sent me into every nook and cranny of the ETF world. All told, I’ve done over 500 segments, and all of the notes from those deep dives provided a solid resource for me in writing this book – especially in the “toolbox” half of the book.

Like any writer, I have influences. My biggest influences come from my favorite ETF trade publications, starting with Dave Nadig and Matt Hougan of ETF.com. When I was first developing myself as an analyst, their articles and podcasts were a major source of knowledge and inspiration. If ETF analysis has a cutting edge, it’s those guys. I’ve also found enlightenment from fellow ETF analysts such as Todd Shriber, Victor Reklaitis, Chris Dieterich, Brendan Conway, Michael Rawson, Tom Lydon and Deborah Fuhr.

In most of the books I’ve read, the author inevitably apologizes to his family for being so pre-occupied with writing their book. Now I know what they mean. It really does demand a lot of precious time. So to my wife and kids, thank you so much for all your support and patience during this book writing process. Daddy is as happy to be done writing it as you are!

The Institutional ETF Toolbox

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