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Copyright 2009 Harvard Business School Publishing Corporation

Originally published in the Harvard Business Review in July 1995

Reprint #95402

All rights reserved

Printed in the United States of America

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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

Library of Congress Cataloging-in-Publication Data

Brandenburger, Adam.

The right game : use game theory to shape strategy / Adam M. Brandenburger, Barry J. Nalebuff.

p. cm. — (Harvard business review classics)

“Reprint 95402”—T.p. verso.

ISBN 978-1-4221-3846-5 (pbk.)

1. Strategic planning. 2. Game theory. I. Nalebuff, Barry, 1958- II. Title.

HD30.28.B6963 2009

658.4’012—dc22

2009021919

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.