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ОглавлениеINTRODUCTION TO COGNITIVE SCIENCE
Visuo-Spatial Working Memory in
Website Navigation
Cognitive processing of visual design elements in virtual environments
Ben Posetti
University of Copenhagen
Copyright 2013 Ben Posetti,
All rights reserved.
Published in eBook format by eBookIt.com
ISBN-13: 978-1-4566-2033-2
No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the author. The only exception is by a reviewer, who may quote short excerpts in a review.
ABSTRACT
Visual elements designed in websites are important for structuring information, aiding navigation and overall enhancing website usability. This paper analyses how visual elements in websites are processed in visuo-spatial working memory and what that means for website usability. Specifically, the discussion considers how particular phenomena in visuo-spatial working memory inform how particular principles of visual representation used in websites might be processed in human cognition, and how that translates to usability.
First, the topic is introduced and the link between website design and human cognition is established. Second, visuo-spatial working memory is described and relevant findings for website processing are presented. Then this theory is linked to the concept of website usability. Finally, principles of visual representation are analysed in how they tax visuo-spatial working memory and how they influence usability. The analysis refers to examples from various real websites and an overall analysis of one tourism website.
