Читать книгу Business Trends in Practice - Бернард Марр, Bernard Marr - Страница 32

This chapter has thrown a lots of information and technical jargon at you, so let's sum up with a few practical lessons and takeaways for business leaders:

 One of the key takeaways from this chapter is the convergence and interaction between all these different tech trends, and the sheer pace of change. This is what makes the fourth industrial revolution so different from the previous three. As such, simply bolting one new technology (such as machine learning) onto existing systems and processes isn't enough. Rather, organizations may need to rethink their entire operations and constantly redefine their business. Gone are the days of incremental tech upgrades; we're entering an era of continual and rapid evolution.

 With this in mind, businesses that are “digital natives” or “born digital” are better prepared for the constant influx of new technologies. Traditional organizations, with their (often) expensive legacy systems, face a tougher road. Not only will they need to invest in new skills, capabilities, and technology (sometimes by partnering with more agile startups), but they may need to enact a cultural shift as well, toward a culture of continual learning and agility.

 It's vital all organizations approach these new technologies strategically. Adopting technology for technology's sake is never a good idea; rather, organizations must look to prioritize and deploy new technologies in a way that delivers maximum returns for their business. This will be different for each company.

Now that we've taken a broad look at the global and technology trends shaping our world, let's drill down to some specifics. In the next part, we'll explore some specific sectors and see how they transform themselves.