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Foreword and acknowledgements

[3]It is the aim of this Introduction to Business and Economics to explain important basic concepts of business and economics and their interrelationships to those who have little previous knowledge but are interested to learn more and gain a better understanding of economic issues and business matters. As both business studies and economics are comprehensive, multifaceted and interdisciplinary scientific fields, a 100-page textbook can only cover selected topics. Nevertheless, it is the intention of this short introduction to provide a solid basis on which to build more knowledge as well as to spark an enduring interest in business and economics and motivate readers to learn more.

Such a textbook – no matter how many pages it has – always profits from feedback from other business teachers who are experts in their respective fields. I consider myself very lucky to have colleagues who have done so and contributed to the development of the text. Therefore, I would like to thank (in alphabetical order)

Nora Cechovsky, Jesus Crespo Cuaresma, Ingrid Dobrovits, Eva Eberhartinger, Richard Fortmüller, Gerhard Geissler, Edith Littich, Bernhard Löffler, Harald Oberhofer, Christian Riegler, Rupert Sausgruber, Christiane Schopf, Gerhard Speckbacher, Rosanna Steininger, Barbara Stöttinger and Julia Szoncsitz

for their valuable comments on the manuscript.

I would also like to thank my family for letting me work on the book not only during countless evenings but also on weekends. As it is my firm belief that economic knowledge is of utmost importance to each and every person regardless of his or her age, gender or personal or professional background, I dedicate the book to all learners, particularly the young ones, who will benefit from understanding – the sooner the better – that we are all an active part of the economy and there is no opting out of economic decisions.

Bettina Fuhrmann

Director of the Institute of Business Education

Vienna University of Economics and Business

Vienna, 2019