Читать книгу The New Banner Book - Betty Wolfe - Страница 5

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the FIRST decision how BIG?

The size will be determined by:

the size of the room

the height of the ceiling

the available wall space

How it will be used:

If the banner is to be carried, it must be a comfortable size for the person who carries it.

Processional banners should be two-sided.



the SECOND decision what SHAPE?

Shape is primarily a matter of proportion—the ratio of height to width, that is, tall and thin, short and wide, etc. In general, this is determined by where and how the banner will be used.

Examples: square (1 × 1), rectangular, horizontal or vertical, (1 × 1, 1½ × 1, 1 × 1½, 1 × 2, 1 × 3, and so on)


Another shape may be added to the bottom of a basic rectangular shape.


The dominant horizontals and verticals of all of the above shapes relate well to architecture, but any shape that will hang is possible. Experiment with: (a) panels hanging side by side, (b) twisted or draped shapes, (c) layered shapes, or (d) inverted triangles.


the THIRD decision the MESSAGE

In addition to being a decorative hanging, a banner speaks.

The very nature of fabric hanging loosely, moving with every breath of air, free to flow, to sway, to flap, speaks of freedom, of motion, of aliveness.

what can a BANNER say and do?

produce a mood, an atmosphere of welcome, joy, solemnity, peace, quiet, excitement, celebration, thoughtfulness, devotion, inspiration
proclaim hope, victory, praise, good news, a message, a slogan, a motto, a challenge, a prayer, glories of the past, action in the present, visions for the future
affirm the faith, an ideal, the truth
identify an event, a group, a season, an organization



how does a banner SPEAK?

through:

words

See pages 8–18.

a combination of LETTERS



symbols

See pages 19–32.

SIGNS

FIGURES (people shapes)

a STORY/EVENT


color

See pages 33–36.

design

See page 41.

TWO KINDS



The New Banner Book

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