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2: Mismatch

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‘Sometimes we need to step backwards.’ Thus begins one of the many voices on the internet suggesting that our eating would be healthier and happier if only we could travel in time and eat a bit more like our great-grandmothers. This particular article – from the Institute for the Psychology of Eating – goes on to recommend ‘ancestral eating’ as the solution to many of the health problems of modern times.

What, you may ask, is ancestral eating? Apparently, it means sticking as closely as possible to the diet of your great-grandparents, wherever they happen to have lived. If your ancestors came from Greece, ancestral eating might entail full-fat yoghurt, wild greens, grass-fed meat and olive oil; if your family came from Japan, it might include fish, seaweed, fermented vegetables and ‘heirloom’ grains.1

Nostalgia for the tastes of our childhood has always been a powerful emotion. In our modern food environment, many of us invoke the wisdom of our grandparents as a way out of the craziness and ill health of modern diets. The inspiration for much of this way of thinking comes from the food writer Michael Pollan, who memorably advised that a good rule of thumb for healthy eating was ‘Don’t eat anything your great-grandmother wouldn’t recognise as food.’

The urge to turn back the clock on modern diets is understandable. So many aspects of our diets have worsened in recent decades. In all regions and in all countries, diets rich in coarse grains, legumes and other vegetables are disappearing as a mainstream way of eating and, as we saw in Chapter 1, there has been a great loss of biodiversity. It’s true that almost anyone in the modern world would be nutritionally better off eating more olive oil, more vegetables, more fish, more lentils, more wholegrains.2

Yet there are significant problems with thinking that the solution to poor diets is to go backwards. For one thing, our great-grandmothers often suffered terribly for the food they made, as they toiled to grind enough grain to keep their families alive. Until recently, it was common for women in much of the world to suffer from severe arthritis in their upper bodies, caused by the hours they put in at the grindstone, and rolling dough for such staples as chapattis and tortillas.

Moreover, not all great-grandmothers were eating an ideal diet. Many of our recent ancestors, as we’ve seen, were eating an extremely monotonous diet of grains and teetering on the brink of hunger. True, your great-grandmother wouldn’t recognise ‘sports drinks’ or popcorn fried chicken or any of the myriad other new highly processed foods, but she also might not recognise many of the wholesome new foods that contribute to health: raw kale salad and overnight oats and pumpkin seeds. Some great-grandmothers, moreover, were eating an early twentieth-century version of junk food. In 1910 a public health campaigner in New York City watched school children buying hotdogs dyed with violently pink food colouring and frosted cupcakes. It’s simply not true that our great-grandmothers would only recognise meat that was organic or grass-fed.

There is yet another difficulty with calling on the wisdom of our great-grandparents to save us from the worst excesses of modern food. This way of thinking ignores the fact that we are already living and eating with one foot in the past. Many of our most profound problems with eating stem from our inability fully to adapt to the new realities of the nutrition transition. In many ways, we already are eating according to the wisdom of our great-grandmothers, whose physiology and attitudes to eating were forged by the constant threat of scarcity.

What we eat may have radically changed in our lifetimes, but our food culture has not changed quickly enough to keep pace. We may, sadly, have forgotten the recipes of our great-grandmothers. Most of us have lost their home-spun knowledge of how to bottle fruits for the winter, not to mention their brilliance with a carving knife. But what we have not forgotten is their excitement at a laden table. We are living in a world of perpetual feast but with genes, minds and culture that are still formed by the memory of a scarce food supply. This is part of what it means to live through the vertiginous changes of stage four. We haven’t yet developed the new strategies for living that would enable us to navigate our way through this forest of seeming plenty to a way of eating that gives us both health and pleasure.

Think about some of the eating strategies that would have made sense in an era of scarce food. For one thing, you would value energy-dense foods such as meat and sugar very highly and gorge on them when they came your way – just as many of us still do. You would leave a clean plate and when food was accessible, you would grab it while you could.3

Development experts speak of ‘mismatch’ in explaining the clashes between the new food reality and the persistence of a human biology and culture adapted to earlier times. Instead of looking backwards to some imagined past which we can never reclaim, we need to look forwards and have yet another change of taste.

Our food system is currently full of mismatches. Some of these mismatches are cultural, as we fail to adapt to the new realities of eating in an age of abundance. Our food culture remains far too misty-eyed about sugary foods, for example. We haven’t adjusted emotionally to the fact that sugar is no longer a rare and special celebration food, worthy of devotion. Nor have we yet modified our attitudes towards those who are overweight and obese, to reflect the fact that these people are now in the majority.

Perhaps the most tragic mismatches are biological, as bodies formed for an environment of scarcity have not adapted to cope with the strange and bountiful new world we now find ourselves eating in.

The Way We Eat Now

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