Читать книгу The Road To Luxury - Blanckaert Christian - Страница 19

In conclusion, there is no single definition of luxury. The definition is in the mind of the connoisseur of luxury goods. The definition is dynamic. What is luxury today for some may not be luxury for others and, with time, may even not be considered as luxury. For this reason, luxury goods have prospered in time. The evolution of the luxury goods market has witnessed the shifting sands of time, from the Romans, Egyptians, Chinese, and Indians to the Italians and the French through the formation of the multibrand conglomerates. With globalization and the growth of emerging markets, the markets have gone East. Hong Kong, Shanghai, Singapore, Beijing, and Tokyo have the most sizeable concentrations of luxury and affordable luxury brands. This is a distinct trend that is here to stay. Consolidation of the luxury market is also here to stay. In addition, the rise of emerging market luxury brands will be a force to reckon with in the future. The luxury market is open to new definitions and new discoveries. The rise of affordable luxury brands both from the West and the East will open new possibilities and opportunities. New brands will emerge and new markets have emerged making the industry more enigmatic than ever.