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The most important thing when naming your plugin is for it to be something unique. It's also good practice for the name to reflect what the plugin actually does. For example, you wouldn't want to name a forum plugin “Joe's Plugin” because that doesn't tell potential users anything about what your plugin does.

You also need to consider whether your plugin name is too generic. It's possible that the name has already been taken by another plugin developer. You can check existing plugins in the WordPress Plugin Directory (https://wordpress.org/plugins).

Because there are thousands of existing plugins, some developers prefix their plugin name with their business name. For example, if your business name is “Super Duper,” you might name a potential forum plugin “Super Duper Forums.” This allows you to better attach your brand to your plugin and keep the name unique.