How You Are Like Shampoo for Job Seekers

How You Are Like Shampoo for Job Seekers
Автор книги: id книги: 1632450     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 934,65 руб.     (9,58$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Поиск работы, карьера Правообладатель и/или издательство: Ingram Дата добавления в каталог КнигаЛит: ISBN: 9781456602949 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Описание книги

Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you&#39;re more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you&#39;ll have an edge over others interviewing for the same position, making the trademarked &#39;YOU&#39; the brand of choice for your next employer.<br><br>This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world&#39;s most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You&#39;ll learn how to:<br><br>– Leverage the 6 personal brand positioning elements other job seekers don&#39;t know<br>– Master the 5 everyday activities that best communicate your brand to potential employers<br>– Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success<br>&ndash; Build trust and excitement before, during, and after your interview<br>– Command the highest possible salary once you&#39;re offered the job you really want&quot;

Оглавление

Brenda Bence. How You Are Like Shampoo for Job Seekers

Preface

Introduction. Your Job Search — How Are YOU™ Like Shampoo?

Chapter 1. The Power of Brands

Chapter 2. Defining Your Personal Brand

Chapter 3. Audience

Chapter 4. Need

Chapter 5. Comparison

Chapter 6. Unique Strengths

Chapter 7. Reasons Why

Chapter 8. Brand Character

Chapter 9. Pulling It All Together

Chapter 10. Taking YOU™ On Interviews

Chapter 11. Launching Your Job-Seeker Personal Brand

Chapter 12. Actions

Chapter 13. Reactions

Chapter 14. Look

Chapter 15. Sound

Chapter 16. Thoughts

Chapter 17. Your Complete Job-Seeker Personal Brand Marketing Plan

Chapter 18. Job-Seeker Personal Brand Busters™

Chapter 19. Quiz: The Top 20 Job-Seeker Personal Brand Busters™

Chapter 20. Assuring Long-Term Success

Appendix A. Great Interview Questions for YOU™

Appendix B. Personality Profiles and Tests

Suggested Books

About the Author

Acknowledgements

Отрывок из книги

Each one of us has a fire in our heart for something. It’s our goal in life to find it and to keep it lit.

— Mary Lou Retton, Olympic Gold Medal Gymnast

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Articles About the Company. Search for articles about the company on the Internet, too. You will no doubt find dozens of online articles, or even hundreds if it’s a large company. If you find references to printed publications with articles, go to your library to look them up. There, you’ll find answers to questions such as:

•Has the company been in the news lately? If so, why? What are others saying and writing about the company?

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