Читать книгу Start & Run a Restaurant Business - Brian Cooper - Страница 26

Cultural, recreational, and sporting events can attract potential customers for your restaurant and should be researched when you prepare your feasibility study. Such events are known as demand generators, as they help increase the demand for food and beverages in the marketplace during specific times. If there is a town or city convention bureau or center for cultural affairs in your target area, you will be able to get information regarding numbers of people who have attended events in the past and will also be able to obtain estimates for future events.