Читать книгу How the Future Works - Brian Elliott - Страница 10

The need for this book arose out of the work that Future Forum has been doing since its founding. It draws on the experiences of a wide variety of companies—including IBM, the Royal Bank of Canada, Levi Strauss & Co., Atlassian, Dell, Genentech, Salesforce, Boston Consulting Group, and of course, Slack—as well as experts in the field to not just redesign the future of work, but provide a blueprint to get there. Because, without a doubt, the old way wasn't working as well as it could.

While flexibility is not a panacea for all workplace issues, it is a major step in the right direction, if done right. Of course, doing it right can be tricky when companies have been working in a specific way for decades and don't know how to make the shift—because if you want to be successful, it's not a simple retrofit process, where you take old ways of working and move them into a virtual forum. This book aims to help you redesign how you work by taking you through seven key steps, filled with case studies and hands-on advice, to make it happen. After all, there is a real battle for talent going on, and flexibility is what people want. As you will see in the next chapter, it's also what companies in a fast-changing marketplace are going to need if they want to stay competitive.